Deciding on your service offerings as a wedding planner can be confusing when you are starting out. Every wedding planner will refine their services to suit their needs, their market, and their clients.
This is also referred to as wedding day coordination or wedding day management. In this service offering, your wedding clients do all of the planning on their own. You may consider giving these clients a list of your recommended vendors. Not only does it save them time, it makes your job easier if they book event professionals who are reliable and do good work.
If you offer this service, you may be a resource to your clients to answer questions throughout the planning process or you can choose to only start working with the clients closer to the wedding. Some wedding planners start their month-of wedding coordination services at 30 or 60 days prior to the wedding date. That is when the planner does the following:
Partial planning typically includes all of the services for month-of wedding coordination plus a select set of additional services offered by the wedding planner. Partial planning can be done in various ways including:
Offering partial planning can be tricky to manage if you do not have a very specific service, a set number of hours, or a set amount of meetings that you provide to your partial planning clients.
For full-service wedding planning, the planner takes responsibility for keeping everyone on track with planning. We are guiding the couple throughout the entire process, attending many vendor meetings and consultations with the couple, projecting and managing the wedding budget, keeping track of when vendor payments are due, possibly working on the wedding design, plus doing everything involved with wedding day management. The planner may also be recommending wedding venues and attending tours of potential venues with the clients. If you aren’t sure whether you are a wedding planner, designer, or both, this post will help you.
These are the basic descriptions of what wedding planners offer their clients. Keep in mind that these are only general guidelines. As a business owner, you can customize your services for what makes the most sense for you.
Pricing With Confidence: Secrets to Profitable Pricing & Services for Professional Wedding Planners is a comprehensive guide with templates and worksheets that give you the tools and information needed to confidently offer profitable and sustainable wedding planning packages and pricing.
This guide is ideal for both new and experienced wedding planners who want to understand pricing methods and techniques. This guidebook is also perfect for wedding planners who want to save time by having ready-to-use templates for planning packages, examples of website wording, and a professional spreadsheet to rely on for calculating prices for weddings and events.