“Overnight Success Happens Only in  Fairy Tales, Trashy Novels, and Bad Movies.“ -Ernie J Zelinski Do you get frustrated when a seemingly new event planner appears from out of nowhere and is suddenly being published in multiple places, winning awards, producing stunning weddings, and is the planner EVERYONE is talking about? It’s annoying. It’s frustrating. […]

Thinking back to when I was started a wedding planning business in 2005, I can hardly believe I made it through 10 successful and profitable years with how little knowledge I had at the time. Of course, hindsight is always 20/20 and I’m so thankful for everything I have learned. In this post, I am […]

As the world continues to deal with the ups and downs of the pandemic, it can feel like a rush to get back on track and ensure you have a sustainable wedding planning business for the future. Many of us have been waiting 12+ months for a shift to normality and to put this global […]

To say this past year was a challenge for wedding planners is an understatement. Not only did our day-to-day lives change overnight but our wedding planning businesses were in complete upheaval. We became accustomed to a completely different work schedule, often with periods of intense pressure when working to reschedule events and working with couples […]

As a professional wedding and event planner, we are often asked to do work for free. How do we decide when it’s worth it? Here are 4 scenarios when working for free makes sense: 1) You are brand new to event planning When starting out, it’s important to get experience and get a feel for […]

Today I am sharing a few secrets that successful planners don’t always talk about. These are not “fun” secrets but more like real truths. For newer wedding planners, these may be helpful to set expectations about what it takes to be successful in this industry. Secrets of Experienced Wedding Planners 1) Running a full-time business […]

Want to make a big impact and an incredible first impression for your clients and their guests? Create a wedding or event floor plan layout that immediately engages all who enter the celebratory space. For Pittsburgh wedding planner, Novalee Events Co, their approach is to perceive the venue as a slate so that the design […]

Can we all agree that 2020 has been an unprecedented life-changing year for the wedding industry?! As wedding and event planners, we have drawn from all of our past experiences and developed new skills we never thought we would need in this career. We’ve adopted the mindset to “make it work” within the mandatory rules […]

My brother and brand new sister in-law were planning a big wedding in Wisconsin in May. With the spread of Covid19, they had to postpone their original plans, but opted to exchange vows and celebrate their love with a sweet ceremony and an intimate nine person soiree in their backyard on their original wedding date.  […]

It is so exciting to book a new client! All the creative possibilities and the privilege of helping them create their dream wedding day is amazing. Sometimes, this relationship can turn sour and the client decides to sever the relationship. Why does this happen? And how can we avoid it? Top reasons that a wedding […]