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Show Notes Overview of the episode’s focus on crafting well-structured wedding packages to simplify client decision-making, enhance marketing effectiveness, and increase bookings. Main Discussion Points: 2. Understanding Your Client Base: 3. Components of a Compelling Wedding Package: 4. Flexibility and Customization: Additional Resources: Closing: Links Mentioned:

Episode #7: Creating Services & Packages for Your Ideal Clients

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Show Notes Episode Summary: In this final episode of our five-part series about starting a wedding planning business, we discuss cultivating strong and effective client relationships. We will cover practical steps and strategies for building meaningful connections that enhance client satisfaction and streamline the wedding planning process. Key Topics Covered: Join us next week as […]

Episode #6: Cultivating Great Relationships with Your Clients

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Show Notes In the fourth episode of our five-part series on starting a wedding planning business, host Amber Peterson discusses the vital role of networking in the wedding industry. This episode explores why building a strong network of vendors and other professionals is essential for referrals and support, and how to foster these relationships effectively. […]

Episode #5: How to Create A Strong Local Network

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Show Notes In this third episode of our five-part series on starting a wedding planning business, host Amber Peterson, a former wedding planner, marketing strategist, and owner of Planner’s Lounge, delves into the essentials of crafting an effective marketing plan. It’s not just about making noise; it’s about strategic communication, understanding your audience, and maximizing […]

Episode #4: How to Create an Effective Marketing Strategy

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Show Notes In this episode, Amber Peterson, seasoned wedding planner and marketing strategist, dives into the crucial aspects of branding for those embarking on or revamping their wedding planning business brand. With a decade-long wedding planner background as a marketing strategist for service-based businesses, Amber brings her knowledge to this second episode of our five-part […]

The Business of Wedding Planning Podcast Episode #3

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Show Notes Welcome to the Planners Lounge Podcast, where we bring insights, tips, and stories to help aspiring and new wedding planners on their journey to success. In today’s episode, we’re embarking on an exciting series aimed at guiding you through the first steps of launching your dream wedding planning business. Episode Overview: This episode […]

The Business of Wedding Planning Podcast Episode #2

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Preview Episode of The Business of Wedding Planning Podcast The Business of Wedding Planning is a podcast dedicated to guiding aspiring, new, and growing wedding planners through the intricacies of creating and scaling a profitable wedding planning business. Each episode explores topics essential for success in the industry, including marketing strategies, pricing models, client and […]

The Business of Wedding Planning Podcast Episode #1

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Wedding planning is a rewarding career filled with fun and creativity. We get to help couples create and execute one of the most important days of their lives! What can be more exciting than that? However, like any profession, it comes with unique challenges. From budget constraints to conflicting opinions from family members, many common […]

Common Wedding Planner Challenges & How to Manage

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I had a great conversation with Veronica Foster of the Association of Bridal Consultants. Check out the recording below and the text of our interview after. You can also find all the links for ABC at the bottom of this post. Thank you for joining me, Veronica! It was a pleasure to speak with you! […]

Interview with Veronica Foster, MWP: President of the Association of Bridal Consultants

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Wedding planners work closely with our couples throughout the planning process. To effectively work with clients, it is important to have an open and honest relationship. You can take some steps to create great client relationships that will result in a wonderful working relationship. Smooth Onboarding Once you have a signed client, information should be […]

Building Great Client Relationships

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