In our industry, there are many different roles that we play. Some of us our wedding planners, some are designers, and some are a combination of both.
A wedding planner works on the logistics of the wedding. They create and run timelines, offer vendor recommendations, and work as a liaison between the client and the vendors. They are there to avoid any detail falling through the cracks and making sure that all loose ends have been tied up.
On the wedding day, a planner oversees the set up, timeline management, vendor management, and tear down. The wedding planner solves problems and issues that might arise.
A wedding designer is just that, a designer. They may come from a floral background (or be the florist), interior design, or some other creative background. Their role is to create the visual and tactile experience of the wedding. A designer might consult on all the details from printed materials to the napkin folds on the table. They may have in-house services for some of the design pieces such as floral, rentals, lighting, linens, and printed materials.
On the wedding day, a designer will often come in to supervise all of the décor installation and make sure everything is in place. They do not stay and run the wedding day or manage the event timeline.
Many planners and designers have their feet in both camps. They run all of the timelines and logistics but they also assist with the design of the wedding day. Their role is to create an all-encompassing experience for the clients.
Many wedding planners dabble in design in some way since the clients generally have questions and look for advice and guidance on their design choices. Couples may think that a wedding planner and a wedding designer are the same thing. If you do not offer one of these services make sure that you are clear when marketing and contracting your services. Alternatively, if you are a planner with a strong design talent, it may be a service you can offer to your clients or vice versa.
Today’s post is a guest post from Amber Peterson. Amber is the owner of Cheers Wedding & Event Planning in western Washington. She has a Masters Degree in Integrated Marketing Communications and previously worked as a marketing consultant for wedding industry professionals. Amber is also the co-founder of the Skagit Wedding Society.
photo credit: Amy Michelle Photography