Have you ever heard the phrase, the riches are in the niches? What it means is that you can make more by serving a specific audience. It sounds counterintuitive to offer your services to a audience in an effort to book more weddings, but choosing a niche can increase your industry leadership, result in more […]

I had the absolute pleasure of chatting with GiGi McDowell, Founder and CEO of Fêtefully. GiGi shares how Fêtefully came into existence, how it helps couples and how wedding planners can use Fêtefully in their business. You can watch our conversation below. If you prefer to read, scroll to the bottom and click the button […]

A wedding is a once-in-a-lifetime (hopefully) experience, both personal and intimate, that is also a celebration shared with family and friends. After you’ve put together a beautiful wedding for your couple, you want them to remember you. You want them to tell others about their experience with you and the wonderful wedding you provided.  You […]

The wedding industry can be ultra-competitive and overcrowded at times. As a wedding business owner, we want to focus on strategies that give our event planning business an edge and makes us stand out from the crowd.   Here are 5 strategies to establish yourself as a leader and help your business earn the trust of […]

2020 was a year we will not soon forget in the wedding and event industry. It was a year of challenges, frustration, gratitude, endurance, and flexibility. As we start working through 2021, there is still a lot of uncertainty in our industry. How do you market your services? What services should you be offering? How […]

I hate being in front of the camera. I don’t like to be in the spotlight, which is why I became a wedding planner. I work well behind the scenes. Ever since I started my business in 2017, I heard about the importance of doing a branding photoshoot, i.e. professional images that represent a business […]

Pinterest might be one of the most underutilized marketing tools in the wedding industry. Most couples are using the platform to save inspiration and search for information to plan their wedding day, but the majority of wedding businesses are not taking advantage of the traffic and visibility that Pinterest can create.  Three ways that Pinterest […]

Going above and beyond to show your clients how much you appreciate them will set you apart and make your clients absolutely love working with you and your team. By creating a memorable and thoughtful experience for your wedding couples, you will see long term benefits such as genuine testimonials, life-long referrals, and true connections […]

One of the worst feelings is when you have had a consultation, send a proposal, and never hear anything back. This is called being ghosted and it feels terrible! So, why do clients ghost and how do you avoid being ghosted in the future? Here are 7 Reasons You Have Been Ghosted: 1) They Are […]

The key to thriving as a wedding planner is getting exposure to your business. The more ways you can get your name in front of potential clients, the more clients you will have. Here at Markel Event Insurance, we put together a list of marketing strategies you can use to get the word out about […]