Pinterest might be one of the most underutilized marketing tools in the wedding industry. Most couples are using the platform to save inspiration and search for information to plan their wedding day, but the majority of wedding businesses are not taking advantage of the traffic and visibility that Pinterest can create.  Three ways that Pinterest […]

Going above and beyond to show your clients how much you appreciate them will set you apart and make your clients absolutely love working with you and your team. By creating a memorable and thoughtful experience for your wedding couples, you will see long term benefits such as genuine testimonials, life-long referrals, and true connections […]

One of the worst feelings is when you have had a consultation, send a proposal, and never hear anything back. This is called being ghosted and it feels terrible! So, why do clients ghost and how do you avoid being ghosted in the future? Here are 7 Reasons You Have Been Ghosted: 1) They Are […]

The key to thriving as a wedding planner is getting exposure to your business. The more ways you can get your name in front of potential clients, the more clients you will have. Here at Markel Event Insurance, we put together a list of marketing strategies you can use to get the word out about […]

Your website is the lifeblood of your business. It is the front window that potential customers peek into, to decide whether they are going to email, call, or visit you – this applies whether they saw you on an advertising platform, found you on Google, or were recommended to you by a vendor or former […]

Does your wedding planning business need a branding update but you don’t have the budget or time to do a complete rebrand? There are many things you can do to refresh the look and feel of your wedding business without spending a lot of money. Here are 10 Ways to Refresh Your Wedding Planner Brand: […]

If you have been planning weddings and social events for awhile, you might be considering expanding your services to include corporate event planning. Maybe the idea of planning workshops, retreats, meetings, fashion shows, open house events, launch parties, and conferences sounds appealing. While there are some similarities to marketing for weddings, attracting corporate clients requires […]

We all use the term brand and have an association with brands. For example “that’s a good brand of tires, they are safe” when purchasing tires for your car. Or “I’ve never heard of that brand of sunglasses before, so I’m not sure if I’ll like them” when browsing the rack at the department store […]

There is no shortage of competition in the wedding industry. Wedding planners need to work extra hard to make a name for themselves, which mostly comes from word of mouth. A job well done is certainly the best way to make sure that your clients give you glowing referrals. It is the little things that […]

What is a Brand? Think of your brand as the personality of your event planning business. What does your business offer engaged couples that no other event business can? Your brand should speak directly to your target client, making you the only choice for them. You can buy a cup of coffee for a dollar […]