We all use the term brand and have an association with brands. For example “that’s a good brand of tires, they are safe” when purchasing tires for your car. Or “I’ve never heard of that brand of sunglasses before, so I’m not sure if I’ll like them” when browsing the rack at the department store for a new pair of… Read More

What is a Brand? Think of your brand as the personality of your event planning business. What does your business offer engaged couples that no other event business can? Your brand should speak directly to your target client, making you the only choice for them. You can buy a cup of coffee for a dollar or less at a convenience… Read More

A wedding planning portfolio is a great tool for organizing all the elements of your business that you want to showcase. Your portfolio should reflect your style, brand, services, and expertise in a way that makes the potential client want to hire you. During an initial consultation with a wedding client, your portfolio gives you the opportunity to highlight everything… Read More

Back in 2015 I approached my favorite florist Country Bouquets Floral, and rental company Skagit Valley Wedding Rentals about an idea I had for an intimate bridal event that was a combination of a wedding show but with an educational/planning assistance piece. We were all established business owners and saw it as a great way to meet more potential clients and… Read More