In the US, many wedding shows and expos occur at the start of the calendar year. This is because it is at the end of the engagement season (November-February). Bridal shows and expos are a great opportunity to showcase your services, connect with potential clients, and set yourself apart from your competitors.  Being well prepared […]

When it comes to booking new wedding planning clients, trust is everything. Engaged couples are trusting you with one of the most important days of their lives, and they want to make sure you’re the right person for the job. In an industry where word-of-mouth referrals and recommendations carry a lot of weight, a healthy […]

Seeing as most of your ideal clients hang out on Pinterest – this platform is one to strongly consider adding to your marketing strategy. Being a visual search engine, Pinterest does operate very differently from other social media platforms, so before diving in, there are several factors to consider. Let’s discover seven ways to know […]

Success as a wedding planner is only achieved with the support of other professionals in your local market. A strong network of wedding industry professionals gives you a constant stream of referrals and a network of trusted services you can recommend to your clients. Since networking is crucial to business success, let’s break down some […]

Have you ever heard the phrase, the riches are in the niches? What it means is that you can make more by serving a specific audience. It sounds counterintuitive to offer your services to a audience in an effort to book more weddings, but choosing a niche can increase your industry leadership, result in more […]

I had the absolute pleasure of chatting with GiGi McDowell, Founder and CEO of Fêtefully. GiGi shares how Fêtefully came into existence, how it helps couples and how wedding planners can use Fêtefully in their business. You can watch our conversation below. If you prefer to read, scroll to the bottom and click the button […]

A wedding is a once-in-a-lifetime (hopefully) experience, both personal and intimate, that is also a celebration shared with family and friends. After you’ve put together a beautiful wedding for your couple, you want them to remember you. You want them to tell others about their experience with you and the wonderful wedding you provided.  You […]

The wedding industry can be ultra-competitive and overcrowded at times. As a wedding business owner, we want to focus on strategies that give our event planning business an edge and makes us stand out from the crowd.   Here are 5 strategies to establish yourself as a leader and help your business earn the trust of […]

2020 was a year we will not soon forget in the wedding and event industry. It was a year of challenges, frustration, gratitude, endurance, and flexibility. As we start working through 2021, there is still a lot of uncertainty in our industry. How do you market your services? What services should you be offering? How […]

I hate being in front of the camera. I don’t like to be in the spotlight, which is why I became a wedding planner. I work well behind the scenes. Ever since I started my business in 2017, I heard about the importance of doing a branding photoshoot, i.e. professional images that represent a business […]