The Planners Lounge - Resources for Wedding and Event Planners
We empower event planners with tools and resources needed to succeed including how to become a wedding planner, starting a wedding planning business, wedding planner courses, and more.
If you have been planning weddings and social events for awhile, you might be considering expanding your services to include corporate event planning. Maybe the idea of planning workshops, retreats, meetings, fashion shows, open house events, launch parties, and conferences sounds appealing. While there are some similarities to marketing for weddings, attracting corporate clients requires a different marketing strategy to… Read More
We all use the term brand and have an association with brands. For example “that’s a good brand of tires, they are safe” when purchasing tires for your car. Or “I’ve never heard of that brand of sunglasses before, so I’m not sure if I’ll like them” when browsing the rack at the department store for a new pair of… Read More
There is no shortage of competition in the wedding industry. Planners need to work extra hard to make a name for themselves, which mostly comes from word of mouth. A job well done is certainly the best way to make sure that your clients give you glowing referrals. It is the little things that set you apart from the others… Read More
What is a Brand? Think of your brand as the personality of your event planning business. What does your business offer engaged couples that no other event business can? Your brand should speak directly to your target client, making you the only choice for them. You can buy a cup of coffee for a dollar or less at a convenience… Read More
A wedding planning portfolio is a great tool for organizing all the elements of your business that you want to showcase. Your portfolio should reflect your style, brand, services, and expertise in a way that makes the potential client want to hire you. During an initial consultation with a wedding client, your portfolio gives you the opportunity to highlight everything… Read More
Back in 2015 I approached my favorite florist Country Bouquets Floral, and rental company Skagit Valley Wedding Rentals about an idea I had for an intimate bridal event that was a combination of a wedding show but with an educational/planning assistance piece. We were all established business owners and saw it as a great way to meet more potential clients and… Read More
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