When starting out as a wedding and event planner, everyone makes mistakes. It’s how we learn.
1) Overselling what you provide
It’s essential to be good at marketing your wedding and event planning business but when you over-sell what you can provide to clients, you lose their trust. Not only will they be disappointed when they learn you can’t deliver on your promises, you may find them questioning everything you do since they aren’t confident in your skills and knowledge. Once the trust is broken, it’s nearly impossible to earn it back before the event.
2) Lying about your experience
If you don’t have experience with a particular type of event or venue, it’s important to be truthful. Let potential clients know you will do extra research or complimentary site visits to make sure you can do the best job possible.
3) Not confirming vendors booked by the client
If you offer partial event planning or event day management, it’s crucial that you touch base and confirm details and timing with all vendors that the client booked on their own in addition to the vendors you helped them with.
In order to have a successful event, you need to know all parties involved, make sure they know who you are, confirm what they are providing, and discuss the timing of the event. This is especially important when your clients hire friends and family instead of professionals.
4) Working with clients you don’t like
If you don’t mesh well during the initial consultation, chances are you won’t work well together throughout the event planning process. You won’t be able to do your best work when you book clients that don’t fit your personality, style, or integrity.
5) Not having business insurance
All event planners need at least basic liability insurance to protect yourself and your business.
6) Making changes to your contract
When clients request changes to your wedding planner contract, take the time to seriously think about what they are asking. How will it impact you and your business? Small changes might be acceptable but if major changes are requested, the clients may not be the best fit for you. Always consult a lawyer if you aren’t sure what to do.
7) Not having a clear contract
If you don’t sell planning packages that include a specific number of hours or meetings, be sure your wedding planner contract clearly covers the details, tasks, and vendors you are responsible for helping with. Also, if you aren’t providing planning services for other events that occur before or after the main event (a rehearsal dinner or business meeting for example), your contract should clearly state that.
If you are an experienced planner, what other mistakes have you made and learned from?
Are you a new or aspiring wedding planner?
The Wedding Planner’s Toolbox is a complete set of business templates and tools for professional wedding planners. As a wedding planner, you have one chance and a huge responsibility to plan and coordinate the perfect wedding day for your clients. The Wedding Planner’s Toolbox gives you the tools needed to get things done correctly.
Timeline templates, consultation forms, questions to ask vendors, planning checklist, and much more!