Pricing With Confidence: Secrets of Profitable Pricing and Services for Professional Wedding Planners is a comprehensive guide with templates and worksheets that give you the tools and information needed to confidently offer profitable and sustainable wedding planning packages and pricing.
This guide is ideal for both new and experienced wedding planners who want to understand pricing methods and techniques. This guidebook is also perfect for wedding planners who want to save time by having ready-to-use templates for planning packages, examples of website wording, and a professional spreadsheet to rely on for calculating prices for weddings and events.
1) An 80-page comprehensive guidebook
This guidebook was written by Debbie Orwat, Founder and Chief Inspiration Officer at Planner’s Lounge. The first half of this book covers everything to know about the types of planning services offered, what is typically included in each service, tips and tricks, ready-to-use planning package templates, and example wording to use on your website services page.
The second half of this book explains the various pricing methods used by wedding planners. We explain how each method works, how to structure client payments, when to raise prices, pricing considerations such as travel and staffing, and detailed explanations with examples of how to use the included Excel spreadsheet file to determine your pricing.
2) A professional Excel spreadsheet to calculate rates, event pricing, and expenses
The Excel spreadsheet contains 3 worksheets:
Hourly Rate Calculator – This worksheet guides you through the process of determining estimated amounts for salary, expenses, taxes, savings, and gross income. It also calculates the number of billable hours you can work per year and what your hourly rate should be.
Event Pricing Worksheet – Use this worksheet to determine the amount to charge for each wedding or event. The worksheet lists typical wedding planning tasks and fees where you can enter the details for a specific event. After the details are entered, the worksheet will calculate the total price to charge for the event.
Business Expense Tracker – It is challenging to determine pricing if you don’t know what your business expenses are. This worksheet includes a comprehensive list of typical expenses incurred by wedding planners. Enter your numbers to calculate annual and monthly expenses.
The spreadsheet is included in both Excel format and Google Sheets format.
3) Ready-to-use planning package templates
The ready-to-use planning package templates include Wedding Day Management Service (also called day-of or month-of coordination), Partial Wedding Planning (Hourly Based), Partial Wedding Planning (Services Based), Full Service Wedding Planning, and A La Carte Wedding Planning Services.
These templates are not bullet-point lists of services for each type of planning. The planning package templates are comprehensive and include detailed explanations of each task that is included. The 15-page wedding planning package templates are included in both Word and RTF formats that can be used with most word processing programs.
Pricing With Confidence is a digital product that you can download immediately after purchase and start using today! When you purchase this product, you will receive the 80-page Pricing With Confidence guidebook on wedding planner pricing and services (in PDF format), the Wedding Planner Pricing Spreadsheet (in both Excel and Google Sheets format), and ready-to-use Wedding Planner Package Templates (in both Word and RTF format).
Planner’s Lounge offers a 7-day money-back guarantee if you are not completely satisfied with this product.
What Other Wedding Planners Are Saying…
“I love meeting with potential clients and their families! Getting to know them and explaining my planning process is easy peasy – not to say that I don’t have a little nervous energy every now and then. But the real anxiety comes in when I send my custom proposals. Even though I send price points to potential clients before an initial consult, I still get super nervous that they will reject it or ask me to explain why it costs what it does. That makes me freeze up, and all of a sudden I don’t feel confident or know how to communicate why I charge what I do. This guide made everything clear to me. It gave me detailed options to build my custom planning packages and worksheets to determine pricing. Now I feel confident if a client asks why I charge what I do. After reading Pricing with Confidence and using the Excel spreadsheet, I can sleep at night! I know exactly what I do and why it costs this much!” -Ashlee Erlinger, Signed Sealed Delivered Events
“I wish I had Pricing With Confidence when I first started out!! It certainly would’ve helped answer the question of what should I charge and how do I get to a realistic number! Over the years, I’ve learned how to get to an hourly rate that I’m confident in within my pricing structure, however, after reading Pricing with Confidence, I may make some adjustments within that pricing structure and services. I highly recommend Pricing with Confidence to any planner, new or seasoned. For a newer planner, it will certainly help you price accordingly and not do the rest of the industry a disservice by not charging enough. For a seasoned planner, it will keep us accountable that we are pricing ourselves accordingly based on our experience, awards, and reputation. It also reminds us when to raise our prices.” – Tracy Dapp, Inked Events
“Pricing with Confidence should be the go-to guide for every event planner entering the industry, or any planner looking to refresh their pricing structure. I have always struggled with pricing my services, and have worried about charging too much or too little. I didn’t feel like I had a clear pricing structure until I started using the Event Pricing Worksheet included in the Pricing with Confidence guide. Now, thanks to the worksheet and guide, every time an inquiry comes in, I know exactly which questions to ask, and can easily come up with a price that accurately reflects my time and expertise. I love that the guide is extremely detail oriented, and even includes wording templates for how to write out your services in a way that avoids any confusion. I sometimes have a hard time putting pen to paper to describe everything my packages include, and this guide gives you the base you need to write out perfect service descriptions. This is extremely helpful for setting client expectations, which I know, as wedding planners, we all struggle with from time to time. I also really loved that throughout the guide there were links to helpful articles and an entire resource section at the end for more information.” – Jenn Tansley, Soirees and Revelry
“Pricing with Confidence goes in depth into the three most common planning packages; what services are included in each, how to discuss these services with potential clients, and even how to address pricing of packages on your website. This guide is as much a guide to structuring your offerings as it is what to charge for them. My favorite quote in the book, “You are not charging for a one-hour meeting but for what you bring to that one-hour meeting.” Our years of experience and expertise are priceless! I have used many of the Planners Lounge tools and have found that every one of them is packed with great information and insight. They are worth every penny (and more). I highly recommend Pricing with Confidence to anyone in the event planning field. Confidence is key when it comes to setting your price structure and running your business!” – Tiffanie Lords Jensen, Your Inspired Event
Frequently Asked Questions
I have my planning packages and pricing set. How could this product benefit me?
Often, we start by offering what everyone else is offering in their planning business. Or, we put a set price on a planning package based on what our competition is charging. Neither of these methods are sustainable long term.
This guide gives you the detailed information and tools to determine what pricing method would work best for you, how to offer it, and how to price each event. You will also receive the worksheets (with examples and instructions) to easily calculate your hourly rate, expenses, salary, billable hours, and profits based on the annual income you desire.
When you have the numbers and knowledge, you will be able to price and offer your services with confidence, knowing you are creating a profitable and sustainable wedding planning business.
Is there a guarantee?
If you are not completely satisfied, we offer a 7-day money-back guarantee with no questions asked. Click here to see the full table of contents for the e-book.
When will this ship to me?
This product is fully electronic. After purchasing, you will receive immediate access to download all of the files to start using today.
Which versions of Excel does the pricing spreadsheet work with?
It works with Excel 2007, 2010, 2011, and 2013. There is also a simpler version of the spreadsheet included that can be imported into Google Drive or Google Sheets.
I need more personal help with my services and pricing. What do you recommend?
One-on-one coaching is the best way to get personalized professional guidance on pricing, profits, packages, and services for your wedding and event planning business. You can find more information on one-on-one coaching here.
I live outside of the United States. Will this guide still help me?
The guide is written based on what is most common for wedding planning businesses in the United States. From our experience, many wedding planning businesses around the world offer similar services and use the same pricing methods as what is used in the US.
Most wedding planners from any country would benefit greatly from the information in the book, the pricing worksheets, and the planning package templates. There is a 7-day money-back guarantee if you aren’t fully satisfied.
What happens if I lose the electronic files for this product?
Please save all of the files to a safe location immediately after your purchase. We recommend using Google Drive or Dropbox for free online storage. You can also download the zip file and email it to yourself so you can keep that email and the file attachment for future use. We do not reissue files or links for the Pricing With Confidence product.