“How much money do wedding planners make?”
This is one of the most popular questions about getting starting in the wedding and event planning industry. What is the typical salary of an event planner who is self-employed?
Wedding planner salaries vary greatly from a few hundred dollars per event to many thousands of dollars. There are event planners who easily earn more than $100K a year and those who barely make $15K. The difference in a wedding consultant’s salary depends on the following:
According to Payscale.com, the annual salary for a wedding planner who has been in business between 1-4 years ranges from $18,873-$60,133.
Here are salary ranges you can expect as a wedding planner:
Working part-time: $5,000-$15,000
Working full-time in a rural area: $25,000-$75,000
Working full-time in a major city: $55,000-$150,000+
Typically, skilled planners with five to nine years experience will see a rise in compensation for their skills.
For wedding planners who work for an event management company, employee benefits frequently include sick time, paid vacation, access to company-sponsored retirement accounts, and health care plans.
Your wedding planner salary will depend on your experience, education, location, and how well you market yourself. When you become a wedding planner, you may book 6 weddings your first year and charge $1,500 per wedding. That would be a gross income of $9,000 which you would likely reinvest back into the business to upgrade your website and search engine optimization, pay for advertising, hire a wedding business coach, upgrade your computer, invest in a promotional video, or attend a wedding planner conference. The following year, you would raise your rates and ideally book more weddings since you have more experience, a portfolio, references from past clients, a better website, and you have a higher level planning and/or design skills than your first year.
Charging what you are worth and continually increasing your fees as you gain experience is a key factor in how much money you make as a wedding planner. If you aren’t sure how to price or package your wedding planning services, the professional guide, Pricing With Confidence, explains the how/what/why of pricing for wedding planners. It also has ready-to-use wedding planner package templates as well as pricing worksheets with examples.
Ready to learn more about how to price your services as a wedding planner and what to include in your planning packages?
Pricing With Confidence empowers wedding planners with the knowledge and tools necessary to be confident with all aspects of pricing (how you charge, what you charge, when you charge) and the services (packages, custom proposals, individual services) you offer to clients. Learn More…