Building Your Inventory, Your Reputation, and Your Bottom Line
If you’re trying to find ways to make more money with minimal effort, look no further! Incorporating lighting and décor pieces into your services can be just the answer and, after an initial investment, will serve both you and your couples well.
Now, some may consider upselling as “nickel and diming,” but the truth couldn’t be further with the right intentions. While you will make more money from upselling, the key is to offer products or services that fulfill more of the needs of your clients. Rather than have them buy all of their wedding décor and lighting pieces from here, there and everywhere, save them the headache and provide them with just what they need by packaging it into your services.
Today’s millennial couples expect convenience and instant gratification, so why not meet their needs further by taking one more thing off of their checklist? Leverage the established relationship you have with your clients – after all, they have placed their trust in you to plan the biggest day of their lives. As an added bonus, you might even save them some money in addition to providing a service, since you will be buying at a wholesale rate.
Whether it’s candles, linens, or the like, it’s important to start your hunt by researching the top wholesalers for the products in which you’re interested. Researching online is a great place to start, but be diligent about reading reviews and testimonials beyond what’s presented on their site.
As you slowly build your inventory, you’ll start to see growth in your profits and satisfied customers– and we all know how important happy clients are in the wedding industry.
Ultimately, you’ll want to be certain that your add-on products or services are both relevant to your business and desired by couples – if so, then upselling can be a win-win situation for you and your clients alike.
For a limited time, 100 Candles is offering an exclusive special for Planners Lounge Readers! If you an event planning company that opens a free wholesale account in the next 30 days, we will credit it with $50, which you can use to get free samples, or towards your first order. Check out 100 Candles for all of your lighting needs!
This is a sponsored post from Audrey Isaac. Audrey is the spokesperson for 100Candles.com, an online market that pairs high-quality candles with superior customer service. From weddings and birthdays to holiday parties and fundraisers, 100Candles.com has enjoyed celebrating life’s biggest moments along with its customers since 2002.