Going above and beyond to show your clients how much you appreciate them will set you apart and make your clients absolutely love working with you and your team. By creating a memorable and thoughtful experience for your wedding couples, you will see long term benefits such as genuine testimonials, life-long referrals, and true connections with your clients.
Clients like to talk about their wedding and there is no better audience than their planner. They’ll be happy you care, you’ll get to know each other better, the trust will grow, and you’ll likely get tidbits of information that will help you serve them better once their wedding day comes along. It’s nice to have calls, emails, or coffees without an agenda, homework, or action items.
Give yourself more time than you think you will need for planning each wedding. This allows you to meet all deadlines with time to spare even when life gets in the way. It also helps you not to feel resentful if the wedding couple is high maintenance.
Offer to attend catering and cake tastings, hair and makeup trials, final gown fittings, and run an occasional wedding-related errand. This all goes a long way in the minds and hearts of the client, creating deep appreciation, loyalty, and glowing testimonials.
Your wedding clients may have booked some event professionals on their own prior to hiring you. Reach out to their vendors to introduce yourself as soon as you are hired. Your clients will appreciate the rapport and comfort you built with their selected vendors on the wedding day.
Helpful post: Communicating Effectively With Wedding Vendors
Helpful post: Importance of Final Vendor Confirmations
Offer to help with last-minute wedding day transportation confirmations or ordering food for the wedding party while they get hair and makeup done. These are often two final pieces to their wedding day puzzle and by this time in the planning process, they are likely tired of planning. If they could entrust these items to you– they’ll be grateful and you’ll be a hero.
Depending on how you structure your wedding planner services and prices, consider offering to pick up all the personal items from their home and deliver them to the venue and return them after the reception. These are items such as place cards, table numbers, guest book, and favors.
If you know your clients well enough from the planning process, create and share playlists for wedding planning, getting ready, and wedding day travel. They will appreciate the gesture and enjoy the ready-made music lists.
Surprise clients with small gifts when they sign your wedding planner contract, during the planning process, and on the wedding day. This Love Story Journal is one of my favorite client gifts to give. Notecube and WeConcile are also great wedding day gifts for your couples.
Not only will these ideas make your clients feel appreciated, but they also become part of your marketing plan by providing an ideal client experience that makes them want to refer you to friends and family for years to come.
Pricing With Confidence: Secrets to Profitable Pricing & Services for Professional Wedding Planners is a comprehensive guide with templates and worksheets that give you the tools and information needed to confidently offer profitable and sustainable wedding planning packages and pricing.
This guide is ideal for both new and experienced wedding planners who want to understand pricing methods and techniques. This guidebook is also perfect for wedding planners who want to save time by having ready-to-use templates for planning packages, examples of website wording, and a professional spreadsheet to rely on for calculating prices for weddings and events.
This is a guest post from Tammy Golson Fallon. Tammy is the owner and creative director of Tammy Golson Events, and a co-founder of Boston Planners Dining Club. With over 10 years of experience, Tammy plans luxury weddings for couples throughout New England, in New York City, and in the Midwest.