Wedding planning is an amazing career! We are privileged enough to work with couples on one of the most important days in their life. We live in a world of beauty and creativity that many envy.
That may be why there are new planners appearing left and right, who wouldn’t want to be in this fantastic career field!
Due to the fact that there is no required education or experience to print some business cards and throw up a website, sometimes you can find yourself competing with less experienced planners who will beat you on price every time. So, how do you compete?
The answer is that you don’t.
Instead you create a completely memorable experience for every couple that has a consultation with you. After you are hired, you continue to impress them with an amazing experience.
Before long, the word of mouth advertising from your past couples will help to elevate you above the crowd.
Here are a few things that have impressed my clients and helped grow my word-of-mouth marketing:
- At the initial consultation, wait for the potential client to arrive and buy their coffee/wine/drink. It is a small thing, but it shows you are investing a little in them from the start.
- Bring a gift to the initial consultation. A branded notebook or a bottle of champagne is a nice gift that they can take home and enjoy.
- During the planning process, send a couple of surprise gifts. Planning can be stressful; so a pair of movie tickets or a restaurant gift card is a nice way to send your clients on a night out. I also like to send a gift or two to the bride specifically such as a pashmina shawl, my favorite mascara, a pretty nail polish, etc. As you get to know your clients, you will know what they like.
- The day of the wedding, I always make sure that there are snacks in the getting ready rooms with a card wishing them a wonderful wedding day.
- If they are getting staying in the same location that they are getting married, I may put a late night snack basket in their room.
- Always send a nice handwritten note after the wedding. I do this before I ask for a review.
- For the first Christmas after they are married, I send a personalized ornament for their tree or a beautiful framed picture if an ornament is not appropriate.
- Finally, I send a card and small gift on their first anniversary. It is a nice way to remind them of their relationship with you and congratulate them on their first year.
You do not need to incorporate all of these ideas into your business at once, but just add a few special touches here and there. It will be appreciated by your clients and also help them remember to recommend you when their friends get engaged in the future.
Remember that, for your couples this can be a very stressful time. The more joy and relief you provide, the more valuable you are as a wedding planner!
Today’s post is a guest post from Amber Peterson. Amber is the owner of Cheers Wedding & Event Planning in western Washington. She has a Masters Degree in Integrated Marketing Communications and previously worked as a marketing consultant for wedding industry professionals. Amber is also the co-founder of the Skagit Wedding Society.