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How to Become an Event Designer
Event design is such a relative term. What I can do versus what you can do versus what your competitors can do versus what Preston Bailey can do are so completely different.
Different styles, different ideas, different clients, different visions, different strengths, different ideal budgets.
Event design revolves around creativity. Creativity is a muscle. Just like the muscles in your body, if they are not used frequently, they are weak. Your creativity muscle needs exercise. It needs perspiration, discipline, hard work and exposure to things that inspire you.
The more you use your creativity muscle, the stronger it gets.
If you tell yourself that you are only good at timelines and logistics, then you will always only be good at timelines and logistics. If you start working out your creativity muscle, you can become proficient (and even great) at design. You may not be able to do what well-known event designers do, but you can become good at recommending color palettes, creating great inspiration boards, seeing the central elements that your clients like when they send you 20 photos, and knowing when certain details just won’t look right with the rest of the wedding or event.
The most important thing to remember about event design is that there is no right or wrong. Your style and ideas will work for certain clients but not for others. This is true for anyone who designs – event designers, interior designers, party stylists, fashion designers.
On every holiday, even on Halloween and July 4th, use linens, items from the party store, props, flowers, vases, candles, desserts, plates, and food to create a table display in your home. Change up some of the elements, set different place settings, and take photos of each setup so you can evaluate what combination looked best. Getting your hands and mind working together in this way is like pumping iron at the gym for your creativity muscle.
Even if you are just starting out as a planner, you can work with other event professionals to do a styled photo shoot. In a styled photo shoot, you will work with event vendors to design a wedding table complete with linens, china, glassware, flowers, stationery, favors, and other details.
Many photo shoots are very complex with models, cakes, and decor but you can start out simple with just a table design until you feel more comfortable and your creativity muscle and confidence get stronger.
Some of my favorite blogs are HWTM, Every Last Detail, and Wedding Chicks. When you look through the photos and featured events, really notice the details. Notice how the colors go together, notice how the details are carried out through the whole event, notice how you could use some of the ideas for events you are currently planning. Making yourself aware of so many details and ideas will fuel your creativity and expand your mind to what is possible.
You can find a whole lot of inspiration and ideas just by browsing through Pier One, Pottery Barn, local antique shops, and at your favorite restaurant.
Next time you are out to dinner, notice as many things as you can about the restaurant. What kind of lighting do they have, what is the background music, what kind of china do they use, what are the chairs like, what is the appearance of the menu. This helps you see and learn how many different details work together to create the entire atmosphere which is the basis of event design.
You can start small by sharing your opinion about a specific detail your clients are considering for their event. Maybe you think the chairs they are renting aren’t quite the right style or that a slightly different shade of linen would look better. Share your thoughts. Being confident in your own style and ideas is the best workout for your creativity muscle and is often the first step to growing your design skills.
When working out your creativity muscle, you may not notice day-to-day or week-to-week improvements (much like working out your body at the gym), however in time (over a few months and over a few years), you will notice a significant increase in the strength of this muscle and your ability to design events.
Even if your event design skills go from a “1” to a “5” on the scale of experience and talent, there are potential clients who are at “0” and will gladly pay for your level 5 skills.
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[…] 20 Signs You Might be a Wedding PlannerWedding Planner vs. Venue Coordinator12 Reasons NOT to Become a Wedding PlannerThe Myth of “Day-Of Coordination”5 Myths About Wedding PlannersHow to Become an Event Designer […]
Very useful post. Thank you Debbie.
Wedding Aaha – Chennai
https://www.weddingaaha.com
You are welcome! Thanks for commenting!
[…] often isn’t room in the budget to hire professional event design […]
Thank you so much for providing a right directions towards a good event designer….this is really helpful to us for making our skills better.
Thank you Pooja!
You said it right. Observation is the key to success in this field. I have seen wedding planners in Chennai often do the cliche. They don’t customize or make the events unique. Wedding planners should understand the tastes of their clients and plan a unique event based on that.
Thank you for your comment Sara. Maybe you can break the mold and design very unique events.
[…] shoots can be a great way to work with new-to-you vendors, build your portfolio, and flex your design muscles. For more how-to’s on photo shoots, read our tips on coordinating a styled photo […]
I really like event design and event styling, but most of the universities and colleges do not offer this course.
May I know event design is categorized into which courses? Is interior design, graphic design or event management?
Qin, I don’t know that many colleges offer courses specifically for event design. You can check into the Event Leadership Institute and North American Wedding Academy. I think they both offer courses in event design.
A great, concise post with a good starting point. Thank you Debbie.
Thank you Tushna!
Hi,
This is indeed a great article and it got me jotting some points down. I really need this as I am just starting a profession in Event planning but am so overwhelmed with the whole thing at least this is somewhat of your relief and worthy of trying.
Thank you
Thanks Katie! Best of luck with your business!
[…] design and if you asked 100 event planners how they do design, you would get 100 different answers. Event design means working with clients to create the overall look, feel, and style of the wedding or event. […]
Waoooooooo this is good thank goodness I saw this.
Glad it was helpful!
[…] took me five years to accept and realize I could style an event. I never thought of myself as an artist before and wasn’t confident in my ability. Luckily I […]
This was such an inspiring moment for me, along with confirmation. Up until now I have felt out of place not knowing where I was going in my professional career. I have served in Customer service for over 20 years. I wondered what should I do next.
And lately I’ve been in a decorating season. And I started out just as your advice says. Start out decorating your own tables at home. Take photos. Once I read this I realize this is my calling. I felt such joy decorating my table for thanksgiving. And it was fun! My only experience as far as I know is that I am a well organizer. Other than that no prior experience. I really desire to pursue my calling. Thanks Debbie
I am so glad this was helpful for you Angela. I appreciate you taking time to comment.
Very true, practice makes progress. Thank you. I will keep designing.
Thanks for your comment Belma!
Thank you for this great article and Blog it is indeed a great resource for tips and motivation.
Dee
UK aspiring event designer and wedding planner
This information is just what I was looking for. Thank you so much for sharing!!!
So glad it was helpfu Mica!
Hello,
This is indeed a great article and it got me jotting some points down. I really need this as am just starting a career in Event planning but am so overwhelmed with the whole thing at least this is a bit of a relief and worth trying thank you. Do you have a branch in United Kingdom? I would like to to be mentored through your company.
Hi Holla! I often do coaching for planners in other countries. There are many UK planners who are part of our community here. Skype works great for coaching calls between countries. You can learn more here: https://plannerslounge.com/event-planner-coaching-and-mentoring/
I am thinking of doing the accredited wedding & event designer course with IWED. Are you familiar with this one? I’m still confused about event planner and event designer – what is the difference?
Connie, I have heard good things about the IWED course but I don’t have personal experience with it. Here are a few articles on event design that might help:
https://plannerslounge.com/event-design/. Also, this one on Every Last Detail is really good on designing: http://theeverylastdetail.com/thursday-tips-how-to-design-your-wedding/.
Thank you for this article! I’ve been considering a career in event planning and this has given me lots to think about! Keep up the great work.
That is great Mercy! Thanks for taking time to comment.
I love this information it is very helpful. I can’t wait to start using this.
Great Michelle! Thanks for taking time to comment.
I just read your article and it gave me more motivation to do what I want to do. I just decorated my daughter’s wedding in October and everyone loved it. Now I am doing my niece’s wedding in June. Do I need to take a wedding planner course or wedding and party design course?
Dolores, thank you for your comment. Without knowing your experience and goals, I don’t know which kind of course would be best for you. It sounds like a one-on-one coaching session or even just an email session might be helpful for you. You can find more information here: https://plannerslounge.com/event-planner-coaching-and-mentoring/
I absolutely love and agree with everything said in this article. Debbie, thank you for being so motivating and giving us passion with your passion. 🙂
Thanks Kelly!
This article really helped me so much! I’d like to ask for advice about university majors that will help me become an event designer! Thanks.
Thank you for your comment Nada. Majors that would help include hospitality management, interior design, event management. There are also online event design courses.
I’m pretty anxious about starting my own wedding planning firm.
Till now I was just involved as a marketer but I think it would be fun to try this out. How do you think I should go about it? I’m planning to hire a team who already have a good amount of experience with indian weddings.
Karan, this sounds like something that would be good for us to map out with a coaching session.
Oh! I love it so much. Now I am 18 years old and I’m searching for what I’m truly interested in. I think I’ve found my real career. Thank you so much Debbie for this previous post. I’ll do my best from now on 🙂
Thank you for commenting and best of luck!
I just want you to know when I read your blogs, I get so excited! You motivate me to stretch and I now know that I am unique and I can do my own thing and not be intimidated because we are all still learning. Thank you!
So glad to hear that what we share it helping you! Thank you for taking time to comment.
I have a passion for decorating and design and have really been considering pursuing this as a career. This post was very helpful and full of insight and advice. I need a career I would love not just jobs that I don’t like. One question I have – is it better or necessary to go to school for this type of thing or just go to a company and learn on the job?
Bianca, thank you for your comment. If you don’t have any experience, it would be helpful to take a local or online course first. There are many people who want to get into this field so some experience would be helpful. You may want to start with our short online course to help you get started: https://plannerslounge.com/wedding-planner-course. In the course, I talk about many ways to get experience even if you have none.
I really love this,it inspired me. I love designing.
Thanks for commenting!
I would like to share that I am in a event company and I am a very hard working girl but I can’t prove my hardworking personality. How can I prove myself?
Hi Huma. Thanks for the comment. You may want to take our online class to get a lot of valuable information on getting started and on building your portfolio: https://plannerslounge.com/wedding-planner-course/
Very educative. Thanks.
Thank you for commenting!
This post confirmed I have been doing all the right things. I love design. I have designed my home, helped deisgn others homess and I design my own events. ONe of my favorite things to do is doing a tablescape in my dinning room for holidays. This summer I will be styling my own photoshoot I am super excited. Thanks for sharing all these great tips.
Thanks for sharing Lotoya!!
WOW!!! I’ve bookmarked your page, Debbie. I’ve always wondered if I can ever be just as creative as some of my friends, now that you’ve shared these great insights, I feel encouraged to try and use these muscles once again. Thanks!!
You are very welcome! Thank you for taking time to comment and for being part of our community here!
Awesome and so many things you said are “confirmations”….I am so excited to begin my journey as a Wedding/Events Planner…it is a way to share beauty in the lives of others!
Every time i read your Blog! i feel I’m on the track thank, so much for your inspiration.
You are welcome Lilieth! Thank you for being part of the community here.
Thanks for this great post. I have been trying to become more creative and this post provides some great ideas to help me improve. Going to work that creative muscle right now.
That is great Courtney! Thanks for the comment!
This is indeed a great article. I’m a new planner myself and I am in the process of doing my first styled shoot {bites nails nervously}. I figured, why not?
Thank you for your comment Roxanne and best of luck with your shoot!
[…] Planner’s Lounge shared a post on how to improve your skills as an event designer. […]
Thanks for the shout out, Debbie.
P.S. Great post. And, great insight on how to dive into design if that’s where your heart lies.
Thanks Brit!
Debbie, this is a great article!! You have given me such inspiration. Thank you for activiating my creative muscle again!
Thank you Nicole! I always appreciate your comments and am so glad this was helpful for you.
What a great post! I can’t wait to go “work out”!!! Seriously, this post is very motivating!
Thank you Angie! I appreciate you taking time to comment.