As event planners, many of us blog to share events and ideas with potential clients and industry peers. Some of our blogs have a huge variety of content. Some are very personal while other planner’s blogs are strictly professional.

If you have started blogging, take a few minutes to evaluate your blog strategy.  The answers to these questions will help you determine why you are blogging, how often to blog, and what you want to focus on in future posts.

Why are you blogging?

Event planners blog for many different reasons. Some want to show off their latest work, some blog just for SEO purposes, and others blog to showcase their talent and personality.

Why did you start your blog? (hint: “Because it sounded like a good idea” is a valid answer but now that you got started, let’s think about strategy.) This post with 5 reasons to blog might help you.

What do you want your blog to do for you?

When your blog is working the way you hope it will, what do you expect it will do for your business? Is your blog there to encourage potential clients to call you? Is it there to send traffic to your site? Is it there to help position you as an expert event planner?

Who is your target market?

What do you know about your target client? Do they read blogs? How much time do they have?  By thinking about who your target client is and what sort of life they lead, you can get a feel for what kind of information you should have on your blog. Think about whether your target client wants to see text, photos or videos (or all three). Would they prefer long posts or short bursts of inspiration?

When you work out the answers to these questions, you will get a sense of what might work for you and your business in the future. Write a simple blog plan and try posting based on your plan. Your inquiries and website statistics will soon show what works and what doesn’t. Don’t be afraid to try posting different content, posting on different days, or at posting at different times. You may be surprised to see how much your business blog helps you once you have a strategy in place.

Here are 20 blog topic ideas for wedding planners to jump start your blogging.