1. Clear Navigation. The navigation on your website tells clients how to find the information they need. The easier it is to get around and read it, the more immersed and interested people will be in your services. A potential client landing on your website should not have to spend time deciphering how to work their way around.
2. A Page About YOU. Having a generic description of an event planning company is not going to help your business. Your “About Us” page should talk about what sets you and your company apart. Some questions to answer on that page include: What drives you? Why do you plan events? What do you love? What are your interests? What inspires you?
3. A Professional Photo of You. Wedding and event planning is a very personal business. Potential clients want to see what you look like and what your style is. They are much more likely to call you for a consultation if they connect with you and your website. If you have other planners who work for you, have their professional photos on your website too.
4. High Quality Images. Your business website should have photos of your events from professional photographers. Photos from your iPhone or from your own camera are not going to give a professional look and feel to your website.
5. A Blog. A blog gives you a connection to your visitors. It tells them what they don’t know about your company already, gives them tips on how to use your services, and is a place to tell them about future deals, products, and new services. You can also post links from your blog into your social media accounts such as Facebook and Twitter. Your blog is the perfect place to feature all of your events and weddings.
6. Clear and Easy to Find Contact Information. It should be easy to find your phone number and email on your website. Even if you have a contact form, list your email, business address, phone number and social media contact information on your site.
7. Client Reviews or Testimonials. There is no better marketing than word of mouth marketing and referrals. Customer reviews and testimonials on your website offer proof that you have done this before (or done this many times) and have satisfied customers. If there are other sites that have good reviews for your business such as yelp.com, google.com or cityvoter.com, place a link to those sites on your own website.
8. Consistent Colors, Fonts, Look & Feel. Each page on your site and your blog should have consistent colors, fonts and overall style. Potential clients should get a good feel for your style and brand from looking through your website.
What other elements are essential for a good website? Please share in the comments.