Does your wedding planning business need a branding update but you don’t have the budget or time to do a complete rebrand? There are many things you can do to refresh the look and feel of your wedding business without spending a lot of money.
Make sure the copyright year on your website footer says the current year. There is nothing like instantly making your business look outdated when the copyright notice at the bottom says 2010.
Here are a few key details your wedding planner website should have that may also need a quick update.
A fresh headshot can be a great way to update your brand on all platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, your website, and your blog.
After you get your new photos taken, use that experience to create an authentic blog or Instagram post where you discuss what it was like to be the one in front of the camera. Talk about the thought you put into what you wore, how you did your hair, makeup, and accessories. Discuss the direction you wanted or received from the photographer. Was there anything you would have done differently?
Make sure your most recent testimonials are visible and accessible to those visiting your website, blog, or Instagram account for the first time. People appreciate content that is current.
Testimonials are most useful on wedding planner websites when you use short snippets from them throughout your website instead of listing long testimonials on one page.
Adding a short testimonial to your email signature is an easy way to add trust for your business brand.
Add the sweet cover icons to your Instagram Stories and then start highlighting your stories so visitors can find them in the future. Start treating your Instagram account like an extension of your wedding planner portfolio.
This is a great article on how to easily make gorgeous Instagram story icons with excellent tips on why to use them plus the do’s and dont’s.
Create and add Linktree to your Instagram account. It’s a quick, free, and easy way to highlight your best work, recent press, and new initiatives.
Write a new blog post so first-time website visitors (potential new clients) see the latest updates from your wedding planning business.
Struggling with a blog post topic? Share your top three posts from the past year, write about three venues you’re most excited to visit (or work at), or share a favorite wedding on your blog.
Here are more great ideas on blog topics for wedding planners.
Find one new event, meeting, conference, or educational opportunity you can invest in. And if you can’t find one that inspires you, create one or hire a business coach for wedding planners.
Here is how to get the most out of attending a networking event as a wedding planner.
Find an accountability buddy to keep you on track so you don’t lose sight of what you, your brand, and wedding business needs to thrive.
Here are tips on connecting with other wedding and event planners.
Take inventory of your business cards, note cards, branded merchandise, client gifts, marketing materials, office supplies, and planning equipment (steamers, emergency kits, bathroom baskets, etc.) Replenish as necessary and consider what you can update that will give your brand a boost.
Perhaps the client gifts you gave the last few years don’t really fit with your current brand or maybe your marketing materials look outdated. Even a stylish new clipboard and trendy wedding day emergency kit case can give you and your brand a refreshing new style that clients will see.
Choose one new venue and one new vendor to introduce yourself to during the off season. Reach out, request a tour/ meeting, bring cookies (beautifully branded, of course), get to know them, communicate your goals, and follow up with a personal thank you note. Here are more tips on building relationships with wedding venues.
This is a guest post from Tammy Golson Fallon. Tammy is the owner and creative director of Tammy Golson Events, and a co-founder of Boston Planners Dining Club. With over 10 years of experience, Tammy plans luxury weddings for couples throughout New England, in New York City, and in the Midwest.
Do you want to feel confident and professional as a wedding planner?
The Wedding Planner’s Toolbox is a complete set of business templates and tools for professional wedding planners. As a wedding planner, you have one chance and a huge responsibility to plan and coordinate the perfect wedding day for your clients. The Wedding Planner’s Toolbox gives you the tools needed to get things done correctly.
Timeline templates, consultation forms, questions to ask vendors, planning checklist, and much more!