Running a business can be a bit isolating, especially if you are a solo entrepreneur with no staff. It is important to build relationships with other wedding professionals, not only to build a network, but also to have other people to reach out to during your career.
Some of the most important professional relationships you can have are with other wedding and event planners. You will not be able to take on every wedding and you need a few people who you are comfortable recommending and who will recommend you as well when they are booked. Another benefit to having these connections is that you have a sounding board for issues that come up with your clients or vendors. It is great to be able to pick up the phone and get another planner’s perspective.
So, how do you build these relationships? Planners can be a bit standoffish with other planners in some markets but not in others. Here are a few ways you can break down those walls and start building some lasting relationships:
Ultimately you want to interact in a way that is genuine and not self-serving. I look at it as building a professional friendship, not what they can do for you immediately.
Here is another post on Planners Lounge about referring other event planners that is helpful.