We’re all after that elusive additional revenue stream, but what if it’s been right in front of you this whole time? If you’re not offering room block services already, you could be missing out on a major source of income (not to mention a much-needed time saver!).
The modern couple values their time and is looking for professionals to take many of the wedding planning “to do’s” off of their ever-growing list. Instead of wishing your clients luck with finding guest accommodations, why not handle it for them? Your couples will be grateful to have one less thing to worry about, and you’ll enjoy a new revenue stream for your business.
So we know what you’re thinking- you may already have great relationships with area hotels on the events side and you’ve booked plenty of your own travel, so how hard could it be? At the end of the day, coordinating room blocks extends beyond finding the lowest rate online. It is beneficial to have the keen knowledge of industry policies and insider insight that only comes with experience.
Luckily, there are room block services available, giving wedding planners the personalized tool to help couples secure room blocks, either by referring them directly to our company, or by using us as a private-label offering where we do the back-end legwork and reporting, and you present it directly to your client, saving you the time you may otherwise spend searching for multiple options and tracking down the right contact person to access discounted rates.
Partnering with a room block service allows you to diversify your offerings, save time and increase your bottom line through industry incentives. Additionally, by continuing to meet the needs of your couples in new ways, you’re quickly setting yourself apart from competitors in what’s a perennially saturated market. And remember- happy customers mean glowing reviews and, in this industry, good reviews are worth their weight in gold.
This is a sponsored post from Amy Green and Melanie Marconi. They are the founders of Where Will They Stay?, a free service which offers custom room block procurement for event planners and event venues.