There is nothing like the excitement of the first couple of years as a new wedding planner. Everything is new and each client that books your services is a fresh and exciting project. Fast-forward to years 5 or 10 and you may be feeling slightly different. A new client is no longer super exciting. They are another bride and groom that are going to do the SAME trend you have been seeing over and over for the past year. The day-to-day grind of actually running your business is not so fun anymore and may be dragging down your energy and passion.
So, how do you keep yourself excited and motivated to grow as an event planner and business owner? Here are a few things that can help!
Education and Conferences – There is nothing like new information to get you pumped up! Not only do you learn a lot of new and wonderful information, you get to meet and connect with other professionals. It is a great way to re-energize and reflect on your current and future business goals. If you have attended many of the wedding-focused conferences, consider branding out into leadership, marketing, general business, personal growth, or inspirational conferences and retreats.
Reinvent Yourself – Rebranding or adding a new service is a great way to spark the excitement in your planning business. If you are getting burned out on the clients you are working with, consider adding a new service that reaches out to a new target market. If you especially love one type of wedding over another (destination, elopement, vow renewal, gay, etc.), consider specializing in that.
Revamp or Move your Office – Sometimes a small change of scenery is all you need to recharge your creativity. If you have a home office it may be time for a makeover. You can find some great ideas on our office inspiration Pinterest board. Or, it may be time to move to a space outside of your home. Consider renting your own studio or joining a shared studio or co-working space such as Studiowed or a similar concept in your market.
Look for New Opportunities or Partnerships – Sometimes a fun collaboration on a styled shoot or hosting an event like a wedding workshop with a group of other wedding professionals is just the thing to re-inspire you and your business. Look for an opportunity or partnership that combines your talents with others and see where it takes you.
Have you reached a point where you have lost some of your passion for planning or business? What did you do to get inspired again?
Today’s post is a guest post from Amber Peterson. Amber is the owner of Cheers Wedding & Event Planning in western Washington. She has a Masters Degree in Integrated Marketing Communications and previously worked as a marketing consultant for wedding industry professionals. Amber is also the co-founder of the Skagit Wedding Society.