The upcoming holiday season is the most popular time of year for couples to get engaged. What does that mean for wedding planners? January and February are key months for booking new wedding clients.

Here are 6 things to do NOW that will ensure your business is in front of engaged couples in January:

1) Touch base with past clients

Take time to send out holiday cards to past clients and to your professional contacts. To get ahead of the holiday mail chaos, have your cards in the mail during the first week in December. If you haven’t asked your most recent clients to post an online review, now is the time to reach out and build those reviews for future clients to read.

2) Stay active during the holidays

It is so easy to get distracted with the holidays, especially if you are just coming off of a busy wedding season and need some downtime. I am a huge proponent of taking time off but don’t disappear completely for November and December. Take time now to schedule social media and blog posts to show up while you are taking time off. It is important to create a process for keeping up with leads during busy times or when you plan on taking time off.

3) Blog consistently

Google will happily keep your SEO ranking up if you post regularly and consistently. Stop posting and Google thinks you are irrelevant and will start showing other planning companies to potential clients. Here are 20 blog topics for wedding and event planners.

4) Evaluate your advertising

What were the top 3 sources of leads for your business this year? Are there other advertising outlets that might be a better fit for your business next year? If so, take time now to cancel advertising that isn’t working and sign up for new advertising opportunities that are a better fit.

5) Show your face

Have you been to a networking event lately? Take time in November and December to attend a few local industry events in your area. If you don’t have any local events coming up, invite 3-5 of your favorite event professionals to join you for happy hour or for coffee. Read more in this post about how to network effectively.

6) Write a guest post for another blog or website

Get your business name out there on the blogs of other event professionals and event venues in your area. Many photographers, venues, and florists would love to have a helpful guest post to share on their blog without having to write it themselves. When you write your post, be sure to include your name, what services you offer, and a link to your website. The guest post gets your business name on another website that engaged couples visit, shows your expertise, and gets you a link back to your website (good for SEO). Stuck on what to write about? Here are a few guest post topics:

• 5 Wedding Budget Boosters

• Newly Engaged: 5 Things to Do First

• 10 Tasks a Wedding Coordinator Can Do for You

• Advice on Finding Your Wedding Style

• Tops Tips for Choosing the Perfect Wedding Venue

What are you going to do this month to ensure engaged couples are finding you in January?

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