There are times when I thought I absolutely nailed a consultation but didn’t get hired. I connected well with the potential client, shared some initial ideas and I was in their price range. What happened?
When a client doesn’t choose you, it can be very frustrating and even painful to experience.
It’s easy to slip into the mindset of feeling like a failure, feeling like you did something wrong, feeling like a fraud and feeling just plain crappy that you didn’t get the gig.
After hundreds of consultations, I still experience frustration when I don’t book an event I really want. However, with that much experience, I also have perspective. To get past that pain quickly, I remind myself that everything happens for a reason. Maybe this potential client would have been a nightmare to work with or maybe they really were a better fit with another planner. Or maybe there is another event on the same day and the inquiry for that event is right around the corner.
We can’t possibly know what went through their mind or why they chose to book the competition. So why waste precious time and energy analyzing it? Unless they tell us why they chose someone else (which is a question you can ask), let it go and get prepared for the next inquiry.
The hard part of any business is that you win some and you lose some. Next time, you WILL get the client. And when you do, celebrate it but don’t analyze it too much.