Having photos of the events we produce is extremely important for our future growth and marketing. Many (but not all) professional photographers are happy to share their images with event planners as long as they receive credit when the images are used. An easy way to get client’s permission to use their photos is to include this simple line in your contract:
“My planning business (insert your business name) may display and use any photographs from your event for advertising, display, website and internet promotion at our discretion.”
There may be times when a client cannot have their photos on display due to privacy concerns (they work as a police officer, FBI agent, security officer, celebrity, etc.) which is perfectly acceptable. However, if you have particular clients without a solid reason, you may consider charging more to plan the event since you won’t be able to use it as a marketing tool after the event.