When you make your clients continually feel valued and appreciated throughout the time you work together, the quality of your work isn’t as significant as you might think.
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If you know that you are really good at planning and/or design but aren’t getting the clients you want, take a look at how your clients experience your business.
Here are 6 ways to improve the client experience and turn your wedding couples into raving fans:
1) Be extremely clear on what you provide
Update your wedding planner packages or proposals to be exceptionally clear on what is included in your services and what is not. Saying that you “recommend and help book all wedding vendors” leaves a lot of uncertainty for your clients. What exactly does that include?
Instead, write a detailed description of exactly what you do for each vendor category. If you are describing how you help wedding clients book photo and video professionals, you might say this:
We will recommend 3-5 photo and video professionals who fit your style and budget. We will schedule and attend up to 4 total consultation meetings with you. During the consultations, we will ask relevant questions about the vendor’s services and take detailed notes. After choosing your photo and video professionals, we will work with the selected vendors to obtain the contracts. We will review the contracts to confirm the correct date, time, services, and price, then forward the final contracts to you for signature.
You will sign the contracts and pay the deposit directly to those event professionals.
During the planning process, we will work with your photo and video professionals to coordinate logistics and details related to their services.
You can find detailed planning package and services wording and templates in Pricing With Confidence: Secrets to Profitable Pricing & Services for Professional Wedding Planners.
2) Explain your process of planning a wedding
Explain your step-by-step process to provide the services they hired you for. What is the order that you book vendors? What is the first task you will be working on for the
3) Communicate, communicate, communicate
Communicate clearly and often with your clients. They have likely never planned a wedding before while you have likely planned 100 or more.
Hold their hand throughout the planning process so they are never left guessing what is next or what they should be working on.
4) Be kind always
Be kind and considerate during every interaction. This includes email, over the phone, and in person meetings.
5) Give a gift
Give small thoughtful gifts or send cards to show how much you appreciate each couple. Gifts do not need to be expensive. When determining pricing for a potential new event, factor in the cost of client gifts.
These are your top priorities as a wedding planner, much more so than simply doing quality work. Make clients feel good about working with you. Show them that you value their business. Communicate so clearly and often that they never question what you are working on, what they should be working on, and what is going to happen next in the planning process.
With these tips, you can turn wedding clients into loyal fans who rave about your services, write amazing reviews, and recommend your planning company for years to come.
Not sure how to price your services and what to offer in your wedding planning packages?
Pricing With Confidence: Secrets to Profitable Pricing & Services for Professional Wedding Planners is a comprehensive guide with templates and worksheets that give you the tools and information needed to confidently offer profitable and sustainable wedding planning packages and pricing.
This guide is ideal for both new and experienced wedding planners who want to understand pricing methods and techniques. This guidebook is also perfect for wedding planners who want to save time by having ready-to-use templates for planning packages, examples of website wording, and a professional spreadsheet to rely on for calculating prices for weddings and events.