}
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The Competition
After settling into my event planning business and figuring out how to be different than my competition (instead of trying to be better), I’ve discovered that I am actually pleased when other planners (a.k.a.competition) succeed and do well in their business.
If my peers are working hard, being ethical, and doing great work for their clients, I admire them. They make me feel inspired and I am truly happy instead of feeling jealous.
I’ve learned that when I am authentic and show my strengths, personality, and unique experience, there is no real competition. Our ideal clients find us and we are happy to refer the not-quite-perfect clients to other planning companies.
Your fellow planners can be your biggest source of support and referrals when you realize there truly is enough business to go around.
Danielle Laporte wrote a poignant post about the topic of competition and respecting your natural abilities. What are your natural abilities and can your potential clients see those on your website and in your marketing materials? If not, your ideal clients may not be finding you.
A complete set of templates, checklists, and tools for professional wedding planners.
Business
Wedding Planning
Marketing
Day in the Life
Self Development
Friday Favorites
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Hi, I’m considering wedding planning as a career. I really am passionate about it but is it a career which is extremely difficult to get employed ? Are there companies willing to hire me as interns or as an assistant? Should it be more of a part time job? Will you financially struggle when you first start?
Hi Sophia. Thank you for your comment. This is a competitive industry and you will want to get experience on your own and develop a portfolio for yourself before applying for a professional job in wedding and event planning. Many people do this as a full time career but there are also part time options. You may want to consider our short online course to answer your questions, learn how to get experience and how to build a portfolio: https://plannerslounge.com/wedding-planner-course/
[…] believe everything you read and hear from the competition. Trust in your skills and maintain your integrity. TweetRelated […]
Another great post!
I agree with Heather. Focus on what YOU do best and do it well. I have become good friends with local planners and value their friendship. It’s nice to have a cheerleader that understands what your job is like and can listen and perhaps provide sound advice. I wish everyone success and there is enough business for us all. Don’t Hate or be resentful, let’s motivate and build each other up! We will all be stronger for it!!!
I totally agree Kelli. Thank you for the comment!
[…] 3. Listen – The clients should be talking more than you at the initial consultation. Really listen to what they are saying and what they want for the event. What subtle clues can you find when you really listen to what they say? If you can listen this intently, you will be way ahead of the competition. […]
Very well said.
Key is to find YOUR market and serve them well. Everyone can’t serve the “high end” bride, and honestly, what does that really mean? That is too vague to be a market and it’s your job as a business owner to determine what your strengths are and play to them. Personally, I like to focus on a different market; one that I feel comfortable in and can do well in. I wasn’t born on 5th Ave and honestly, wouldn’t know how to serve the “high end” bride. I don’t come from that arena and don’t pretend that I do.
You’ve always been a great supporter to me and I continue to wish the very best for you and your opportunities.
Thanks!
This is a really great point Heather. It’s most important that we are authentic and true to who we are. By being yourself and catering to the brides who you mesh with is always best. Thank you for the comment!
Very well said. I am a photographer and there are so many competitors it’s hard to not get discouraged and lost in the crowd but this article is a good reminder that we shouldn’t be focused on everyone else. Instead believe in your self, your product and kill em with kindness rather than feel threatened. Great post!
Thank you so much Laura. I appreciate you taking time to comment!