The upcoming holiday season is the most popular time of year for couples to get engaged. What does that mean for wedding planners? January and February are key months for booking new wedding clients. Here are 6 things to do NOW that will ensure your business is in front of engaged couples in January: 1) […]

What do you do if rebranding just isn’t in the cards right now? Maybe you need to wait and save up to reinvest back in your business. Or, maybe you’ve already got something you’re pretty happy with, but just want to spiff things up a bit. My best advice for you is to use what […]

Once the busy wedding season begins, wedding planner blogs tend to dry up, social media posts disappear, and many planners are nowhere to be found with their marketing. It is really hard to keep up all of your marketing efforts when you are busy with client work, long wedding weekends, and minimal time off. So, how […]

I work with many event planners on their marketing plans and strategy. One of the most important things I evaluate is whether their marketing strategy is efficient. What do I mean by that? Are you getting the most return on your investment from your marketing dollars? Are you getting the most marketing for the least […]

In every market, there are always a few wedding planners who everyone loves. If you ask any venue or vendor in town who their favorite planners are, there are always a few who consistently come up in conversation. These are usually the planners who get the most word-of-mouth referrals. What makes those select few planners […]

I was on the verge of hiring out help for my social media when I decided to try out Hootsuite. I have been hearing about Hootsuite for years but didn’t want to take the time to learn a new tool. Plus, I wondered if it would be worth the cost since I could do some […]

We are no strangers to the importance of utilizing social media and the internet to engage with people and spread the word about our event planning businesses.  What we may be lacking in, however, is the way in which we are utilizing these platforms. The norm for wedding and event planners is to create weekly […]

Wedding planning is an amazing career! We are privileged enough to work with couples on one of the most important days in their life. We live in a world of beauty and creativity that many envy. That may be why there are new planners appearing left and right, who wouldn’t want to be in this […]

When a client books, it is always nice to provide them with something extra that makes you stand out from the rest, and giving a gift is the perfect way to do so! I know what you are probably thinking at this moment… I am so busy with wedding planning that the idea of putting […]

I love the beginning of a new year. It feels like the page is going to turn and there is so much possibility just around the corner. I always have grand plans for my business and often those plans go by the wayside by February or March. It is very hard to keep moving forward once […]