We all use the term brand and have an association with brands. For example “that’s a good brand of tires, they are safe” when purchasing tires for your car. Or “I’ve never heard of that brand of sunglasses before, so I’m not sure if I’ll like them” when browsing the rack at the department store […]

What is a Brand? Think of your brand as the personality of your event planning business. What does your business offer engaged couples that no other event business can? Your brand should speak directly to your target client, making you the only choice for them. You can buy a cup of coffee for a dollar […]

I have followed Mark Kingsdorf’s career for a number of years and have always been impressed with his wisdom, natural marketing instincts, authenticity, and his ability to successfully pivot his career in the industry to fit his ideal lifestyle. With over 40 years in the hospitality and event industries, Mark has a very unique perspective […]

Founded by a group of wedding industry professionals – four friends, to be exact: a photographer, a designer, a wedding planner, and a marketing specialist – the idea for Sourced Co. was sparked around a table (while we were sharing a brownie, if we’re being totally honest). As seasoned wedding pros, we realized there was […]

A wedding planning portfolio is a great tool for organizing all the elements of your business that you want to showcase. Your portfolio should reflect your style, brand, services, and expertise in a way that makes the potential client want to hire you. During an initial consultation with a wedding client, your portfolio gives you […]

Back in 2015 I approached my favorite florist Country Bouquets Floral, and rental company Skagit Valley Wedding Rentals about an idea I had for an intimate bridal event that was a combination of a wedding show but with an educational/planning assistance piece. We were all established business owners and saw it as a great way to […]

Gone are the days of that cork board on the wall! Today Pinterest is the new home of all things visual and creative. Pinterest has been calling themselves a Visual Discovery Tool. Their plans for the future sound pretty far-fetched but… these major changes are right around the corner. It won’t be long before your […]

Being a creative business owner, it is important that wedding planners have business cards that reflect their style and brand. In this post, we are sharing business cards from wedding planners in our Planner’s Lounge community. Feel free to comment with your ideas and resources for business cards! These gorgeous watercolor business cards were designed […]

Advertising your business and connecting with couples just got easier (and a whole lot prettier) today because the team at Aisle Planner is excited to announce that their new Vendor Marketplace is open for business! The new marketplace is the latest addition to their already powerful suite of wedding planning and business management tools and […]

Facebook can do amazing things for your wedding and event planning business if you are patient, have a reasonable budget, and a strategy behind your Facebook ads approach. Every business is unique, and it’s all about figuring out which ads work for your target audience. There are a few things I want you to keep […]