Founded by a group of wedding industry professionals – four friends, to be exact: a photographer, a designer, a wedding planner, and a marketing specialist – the idea for Sourced Co. was sparked around a table (while we were sharing a brownie, if we’re being totally honest). As seasoned wedding pros, we realized there was a serious void when it came to stock photography. Why was it so hard for wedding industry pros to find stunning images to use seamlessly alongside their portfolio—banners for websites, filler images for brochures, or simply something pretty to share on social?

So, we finished the brownie (obviously) and then decided to flip the script on stock photography—and, today, we’re so excited to introduce you to all you need to know about Sourced Co. and the difference styled stock photography can make when it comes to marketing your wedding business.

You with us? Good! Let’s dig in.

Ok—so what actually is styled stock photography?

Stock photography is a general term for images that are made available for creative use without having to credit the source. You purchase a license to the images and, depending on the specifics of your license, can use them in a number of ways – on your social media accounts, your marketing materials, your website, your design projects, client work, etc.

Sourced Co.’s stock photography differs from that you’d find on an everyday stock photo site in that it’s shot and styled by wedding pros, for wedding pros. Think: stunning tablescapes, close-ups of hand calligraphy, showstopping centerpieces. We shoot and style each of our images with your wedding brand in mind—carefully curating collections of countless pretty pictures for your every platform.

How is Sourced Co. a resource for my wedding business?

Having access to images from Sourced Co. is another tool in your toolbox – just like you have a graphic designer or copywriter on call, having a go-to image resource is such an important tool to have at your disposal. Professionally shot and styled images make a world of difference when it comes to attracting potential clients – especially in an industry where there’s a heavy focus on aesthetics.

Plus, a subscription to Sourced Co. means time saved. Rather than having to dig through your portfolio for hours on end, you have access to a library of thousands of images that are there for the taking. This means quicker, easier, less stressful content creation. Sourced Co. images can also be a great source of inspiration – our collections may give you a great idea for a social post you hadn’t before thought of, or even spark inspiration for a whole new aesthetic you want to achieve at your next event.

How can I use Sourced Co. Images?

You can use Sourced Co. images any way you’d like! There’s the obvious: to fill space on your website or in your blog posts. But, we’re even more excited about the less obvious. Try using our images as backgrounds for text in your Instagram Stories. (Pro Tip: Save your favorites to your camera roll so you can have quick access for pulling them into your favorite Story-making app or straight into Instagram.)

We also love the idea of using our images as part of mood boards. We have tons of stunning texture shots that are perfect for creating design/mood boards for clients. You can also use our images in your printed or digital assets such as brochures, flyers, pricing sheets, etc.

Ready to give your brand the beauty it deserves? Use promo code SCxPLANNERSLOUNGE for 15% off your first 3 months. Or, start by grabbing 10 free images at sourcedco.com.

*This is a sponsored guest post from Sourced Co. For more information, check out sourcedco.com.

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