You want to treat your wedding planning service like a business, not a hobby.  Many new event planners don’t take their work seriously and they never get anywhere.  However, you can have just the opposite problem and take your business too seriously. It is easy to confuse being business-like with being flat, monotone, and almost somber. Handling your consultations in a business-like manner doesn’t mean putting a lid on your passion and enthusiasm for what you do. In fact, communicating a love for what you do is an essential business-winning strategy. When a potential bride or client sees you’re fully engaged in your business and enthusiastic about, it sends a message to them that you value quality, high standards, and successful events.  Don’t be afraid to let your enthusiasm and passion show.