}
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How to Get Out of the Wedding “Box”
If you’ve been in the wedding industry a while and have primarily been focused on weddings, have you thought about other ways to break out of the wedding “box” you’ve been in? Or, if you’re newer in business have you identified future dreams/goals of expanding your business into different product or service lines?
Over the past 15 years, I’ve been in the industry, I’ve seen people break out of this “box” really successfully (like Jesi Haack, who will be speaking at Be Sage Conference in November) and also have watched many ideas go down the drain (mine included). A few years ago, I created what I believed (and still believe) is an AMAZING business model. Proposal planning services for guys, called “Planning for Dudes”. We had the most incredible launch party, complete with branded cigars, scotch, and bacon. I thought for sure this business was going to take off and skyrocket. But you know what? It didn’t. We planned a handful of really wonderful and sweet proposals, but it didn’t generate the revenue I had hoped.
Here’s what I learned from this business and trying to expand out of the traditional wedding box:
On the flipside, I’ll share one of my success stories with you of how I branched out of the traditional wedding box and produced a new revenue stream for Sweet Pea Events. I recently developed an online, 12-week Mentor Program for aspiring wedding planners which has been extremely successful. What’s been the difference between this success and the Planning for Dudes “failure”? Here’s the difference in my opinion.
What’s been the difference between this success and the Planning for Dudes “failure”? Here are the differences in my opinion:
So there you have it…I certainly don’t claim to know everything, but I’ve learned from my past failures and successes. You’ll never break out of the wedding box if you don’t simply try new things.
At Be Sage Conference, I’m so excited to personally learn from Jesi Haack. She has evolved her wedding business into the corporate world, working with companies on visual merchandising, product launches, and even large-scale conferences. Her topic, “Getting Out of the Wedding Box”, a Peek into Taking Your Brand Outside of Any Box, is going to focus on the following:
Join us in Cabo at the Be Sage Conference to learn more from Jesi and from many other incredible speakers.
Want to save $200 off your registration? Use the code plannerslounge when you register.
This is a guest post from Kelly Simants. Kelly is the Founder of Sweet Pea Events, a wedding planning firm with offices in Dallas, Seattle, and New York. As a partner in Sage Wedding Pros, she works with wedding pros on operational strategy and human resource planning. Her expertise lies in the people components of an organization’s training, organizational design, leadership development, employee relations, staffing and strategic planning. Before launching her business, Kelly worked for Starbucks as a Director of Human Resources for their Supply Chain Operations, as well as Accenture as a Human Resources Analyst.
A complete set of templates, checklists, and tools for professional wedding planners.
Business
Wedding Planning
Marketing
Day in the Life
Self Development
Friday Favorites
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