When I first started my wedding planning business, I defined success as making enough money so that I could quit my corporate job and plan weddings full time. After about 2 years in business, I was able to do just that. Then I redefined success for myself in terms of freedom, being passionate about my work, and being able to pick and choose only the events I was inspired to plan. Those have been my guiding terms of success for a number of years now. It is important to define success for yourself and continually evaluate that definition each year in your business.
How do you define success for your wedding and event planning business? There is no right or wrong answer but it is important to know what YOUR answer is.