Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photo to info@plannerslounge.com. We are excited to feature California wedding planner Marisa Ferrell today!

Name: Marisa Ferrell

Business Name & Location: So Eventful, Healdsburg, CA

Years Working in the Event Industry: 10+ years

Years Owning Your Event Planning Business: 6 years

Website & Blog : www.so-eventful.com | www.so-eventful.com/blog

Facebook: So Eventful

Twitter: @soeventful

What is your typical day like?

With having an infant, my days start at various times. Do not be alarmed if you receive an email from me at 3am. I have a home office that I work mostly from, but we have a cute, tiny office space right off the plaza in Healdsburg. It’s a great place to meet our vendors and clients. I like to get through all my emails in the morning, so I can plan meetings in the afternoon and/or take my son, Asher, for a walk or even hit the gym. During the week, I try not to check my emails after 7pm. [Key word in that sentence “try”] This way I can spend time with my husband and our little guy.

How did you get started in the industry?

Growing up, my parents always entertain and still do, probably even more nowadays. I always loved helping my mom prepare for a party by setting a nice table, arranging table décor, picking out colors, and putting together flower arrangements. Those are things that I have always really enjoyed doing. I went off to college to study wine business and started working for a winery after graduation. I was also helping friends with their events and wedding planning. From there, I decided THIS is exactly what I want to do. I took the plunge in 2008, when I started So Eventful.

Where do you find design inspiration?

I find a lot of my inspiration through Pinterest as well as my own space, by that I mean I like to decorate and constantly rearrange my home. My husband will come home and find something in a new place – drives him nuts, but I love it! I also like to follow Colin Cowie. His style is very similar to mine. It has an extravagant flair that makes you want to see more and more.

What are your favorite online resources for your business?

Forbes  |  Planner’s Lounge  |  The Perfect Palette

Marisa, thank you so much for taking the time to share your story and a day in your life. If you are an event planner and would like to be featured, download our questionnaire today and email it to us along with a photo. If you aren’t sure about being featured, take a few minutes to read how it can help your business.