With more couples opting to celebrate their wedding abroad, the demand for destination wedding planners is on the up, as revealed by Zankyou’s international study.

The ​Zankyou International Wedding Observations ​Study revealed that almost ​1 in 3 couples now hire a professional wedding planner! With the wedding celebration no longer simply an affair consisting of ​signing papers in a town hall followed by a nice meal at a restaurant​, but rather having converged towards being grand events – often taking place over several days. The busy millennial couple is calling on the help of qualified wedding planning professionals to help them bring the wedding production together.

Two more key findings also emerged in the study about destination weddings:

More and more millennial couples are resorting to the internet to facilitate their wedding planning journey.

More than 93% of couples head to the internet to plan and organize their wedding​. We found that couples are resorting to online resources for all wedding planning needs from sourcing providers, finding inspiration, making personalized ​wedding websites, and creating their gift lists.

Last year, almost ​1 in 10 couples ​chose to get ​married in a destination other than where they live​.

This presents a huge opportunity for destination wedding planners to attract foreign clients and participate in the ​lucrative destination wedding market​, where local knowledge and coordination capabilities will be in even higher demand.

Zankyou, the international wedding portal, offers a range of opportunities to help destination wedding planners connect with foreign couples and build their destination wedding planning business.

Here are 5 ways that Zankyou’s online planning resource can increase your profits:

1) Increase your online visibility

With the modern-day couple’s dependence on the internet, it is more important than ever for wedding planners to increase their online visibility. ​For destination wedding planners, the internet undoubtedly becomes the primary method for meeting foreign couples​. Thanks to Zankyou’s destination weddings directory​, specialist destination wedding providers can now ​easily connect with the growing number of engaged couples ​looking to host their nuptial event abroad.

2) International Advertising

The Zankyou portal is online in 23 different countries. By working with us, you have the opportunity to launch your international advertising campaign and ​reach hundreds of thousands of couples looking to connect with their perfect wedding planner, as well as allowing you to ​target the couples in your countries of interest​.

3) Personalized Strategy

We allow you to ​focus on your passion. With the help of our digital marketing specialists and your very own dedicated ​account manager​, we commit to elaborating and executing a ​personalized digital marketing strategy for you on the portal. This means you can spend more time focusing on your core business and less time worrying about how to secure your next client!

4) Networking

By joining our international network of professionals, you will have opportunities to participate in our exclusive b2b events ​as well as being able to attend the most important international industry events, with whom we partner. These events give you the opportunity to ​learn new skills ​and ​make those all-important contacts ​with other wedding professionals; two key factors to help develop your business.

5) Wedding Websites for Clients

And the icing on the cake, you can ​help your couples create their personalized wedding website with Zankyou, where they can communicate all the details of the wedding with their guests, in addition to creating their cash wedding registry. By becoming ​an official Zankyou partner​, you can request a unique code that allows you to offer special rates for your couples on their ​cash wedding registry.

The moral is clear… Our international planning platform and your destination wedding services are a match made in heaven! Email ​b2b.int@zankyou.com to take advantage of this essential wedding planning ​business resource​!

For more insights into the wedding and honeymoon industry, follow Zankyou Weddings on LinkedIn.

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