If you’re a new wedding planner, chances are you’re already on Instagram—or you know you should be. Between figuring out what to post, how often to show up, and how to book clients from the platform, it’s easy to feel overwhelmed.

The truth is, Instagram is one of the most powerful tools for building your brand and attracting your dream clients as a wedding planner. But it’s not just about posting pretty photos. It’s about showing up with purpose, building trust, and creating a connection with couples who are ready to hire you.

In this guide, we’ll walk you through a complete Instagram strategy for new wedding planners—from setting up your profile to creating content that converts. Whether you’re starting from scratch or trying to finally get traction, this post will help you build momentum and show up like a pro.

Step 1: Set Up a Profile That Converts

Your Instagram profile is like your storefront. It should immediately communicate who you are, what you do, and who you help.

Here’s how to optimize your profile:

✅ Use a Clear, Professional Profile Photo

A clean headshot of you smiling or a polished version of your logo is best. You want people to see the face behind the business—or at least recognize your brand immediately.

✅ Choose a Strategic Handle and Name Field

Your handle should be easy to remember and aligned with your business name (e.g., @EvermoreEvents or @BlissfulBridePlanning).
Use your name field (not the handle) for SEO. For example:
👉 “Seattle Wedding Planner | Day-Of + Full Planning”

This helps you show up in search results when couples type in “wedding planner [city].”

✅ Write a Compelling Bio

Use this formula:
Who you help + what you offer + a personal touch + CTA
Example:
✨ Helping engaged couples plan joyful, stress-free weddings in the PNW | Day-of & full planning | 💌 Inquire below

✅ Link to Your Website or Inquiry Form

Use Linktree, Milkshake, or a simple contact form. Make sure the CTA (call to action) is obvious: “Inquire now,” “View packages,” or “Book a free consult.”

Step 2: Know What to Post (Even If You Don’t Have Clients Yet)

A lot of new planners get stuck here: “I don’t have weddings to share—what do I post?”

Here’s the good news: you don’t need 20 past events to create content. You need content that builds trust, shows your personality, and helps potential clients understand what it’s like to work with you.

Categories of Content That Work:

1. Behind the Scenes
   • Your workspace, planning tools, timeline creation, and site visits
   • Show the process, not just the polished result
2. Educational Content
   • Tips for choosing a venue, building a budget, and staying on schedule
   • Position yourself as the expert, even if you’re just starting
3. Personal + Values-Driven Posts
   • Why you started your business
   • Your mission and planning philosophy
   • A peek into your life (to build connection)
4. Vendor Spotlights
   • Highlight local photographers, florists, or venues
   • Build relationships and expand your reach through tags and shares
5. Styled Shoot Content
   • If you don’t have client work yet, plan a styled shoot to create portfolio-worthy images
6. Client Testimonials or Planning Wins
   • Even if it’s from a free or beta client, share a quote and the impact you made

Step 3: Show Up Consistently (Without Burning Out)

You don’t have to post daily to be effective—but you do need to show up consistently.

The 3-3-3 Rule for New Planners:

• 3 Feed Posts per week (1 educational, 1 personal, 1 promo or behind the scenes)
• 3 Stories per day (real-time updates, polls, questions, or quick tips)
• 3 Engagement Sessions per week (commenting and interacting with others)

Batch your content weekly using a tool like Later or Planoly, and repurpose content across platforms (your blog, newsletter, or Pinterest) to save time.

Step 4: Use Reels to Build Visibility

Reels are still one of the fastest ways to grow your reach on Instagram—and you don’t need to dance or lip sync to make them work.

Reels Ideas for Wedding Planners:

• Planning tips in 15 seconds
• Venue walkthroughs
• Before-and-after transformations
• Client Q&A
• “A day in the life of a wedding planner”
• Mistakes couples make when planning their wedding

Use trending audio where it makes sense, but always prioritize clear messaging over gimmicks. Add text on-screen so it’s digestible even with sound off.

Step 5: Engage With Your Audience (It’s Not Just About You)

Instagram is a conversation platform, not a one-way billboard.

Spend 10-15 minutes a day:

• Replying to comments and DMs
• Commenting on local vendor posts
• Following and interacting with newly engaged couples (check hashtags like #isaidyes #engagedinseattle)

Utilize Instagram Stories polls and question boxes to gain a deeper understanding of your audience. Ask:

• “Where are you getting married?”
• “What’s your biggest wedding planning struggle right now?”
• “Are you hiring a planner?”

This helps you build engagement and content ideas.

Step 6: Use Hashtags and Geo-Tags Strategically

Hashtags still matter—but only when they’re relevant and targeted. Use a mix of:

• Local hashtags: #seattleweddingplanner #pnwwedding
• Niche service hashtags: #dayofweddingcoordinator #budgetweddingplanning
• Couple-focused hashtags: #engaged2025 #weddingplanningtips
• Vendor hashtags: #seattleflorist #snohomishvenue

Also: Always geo-tag your location or venue—especially on Reels and Stories. Local visibility > viral reach.

Step 7: Promote Your Services with Confidence

Don’t be afraid to talk about what you offer. Your audience needs to see your services multiple times before they reach out.

Try these promo post formats:

• “Here’s what it’s like to work with me”
• “This is who my planning services are perfect for”
• “3 things included in my day-of coordination package”
• “Why wedding planners aren’t just for big weddings”

Use client-centered language (“this will help you feel relaxed on your big day”) and always include a call to action:
👉 “Send me a DM to book a free consult”
👉 “Click the link in bio to inquire”

Step 8: Track What’s Working (And Do More of That)

Every month, take 10 minutes to look at your Instagram insights:

• Which posts got the most saves or shares?
• What Reels had the most reach?
• When is your audience most active?

This helps you double down on what works—and ditch what doesn’t.

Bonus tip: Ask every inquiry, “How did you find me?” Track the responses to understand what’s converting to real leads.

Final Thoughts: You Don’t Need Thousands of Followers to Book Clients

It’s easy to get caught up in the numbers. However, the truth is that you don’t need to go viral to build a successful business. You need a clear message, a consistent presence, and genuine connections.

Show up like the pro you are—even if you’re new. Your dream clients are out there, scrolling Instagram right now, looking for someone just like you to help plan their wedding.

Start where you are, use what you have, and keep showing up. Instagram can be one of your most powerful tools for growth—and when used with intention, it can help you build a thriving wedding planning business from day one.

Want help planning your Instagram content?
Grab our Social Media Marketing Toolbox for:

7 Guides to Master Social Media for Your Wedding Business
✔ Social Media Analytics – Understand what’s working & refine your strategy
✔ Crafting the Perfect Social Media Strategy – A step-by-step guide to growing your audience
✔ Harnessing the Power of User-Generated Content – Get clients & vendors to promote YOU
✔ Measuring Social Media ROI – Ensure your efforts lead to booked weddings
✔ Pros & Cons of Social Media Platforms – Choose where to focus your energy
✔ 10 Quick Tips to Double Your Engagement – Get more likes, comments & shares
✔ The Rise of Video in Social Media Marketing – Master Reels & short-form video to attract more couples

🎨 Customizable Canva Templates Designed for Wedding Planners
✅ Instagram Squares – Perfectly branded posts to showcase your work
✅ Facebook Banner – Make a stunning first impression for your business page
✅ Instagram Carousels – Share valuable wedding tips & showcase client love stories
✅ General Social Media Posts – Professionally designed templates to save you hours