When it comes to attracting high-end clients, you can’t underestimate the power of the little black book. That doesn’t mean you must be born into privilege to get on in this business – I certainly wasn’t. But you do need to recognize the importance of relationships and position yourself to make the connections you seek. […]

The name Kristin Banta is associated with high-end maximalism. For fifteen years Kristin has worked to create a brand presence that she describes as “founded on imagination and creating the couture and the provocative.” Kristin doesn’t attribute her success solely to her talent for event design, but rather to her establishment of a clear brand […]

Networking in the wedding industry is extraordinarily important to growing your wedding planning business. It is also essential to creating a great vendor list to refer your clients. There is no end to networking events and groups available, but that is just the tip of the iceberg when building those important relationships. Here are four […]

I’ll be the first to admit that many wedding planners, understandably, have a sort of love/hate relationship with wedding PR (public relations). They know it’s essential to a successful promotional campaign but the thought of media outreach and submissions can be entirely overwhelming. Well here’s the good news: as a planner, you’ve essentially hit the […]

Before I get started, let me introduce myself. My name is Merylin Andino. I am a destination wedding planner in Puerto Rico. I have been in the wonderful and exciting wedding industry for six years. Couples from the USA and Europe reach out to me looking for a professional wedding planner to assist them in planning […]

It’s exciting to get the professional photos from your client’s wedding. These are so important to have for your portfolio and to share on your blog and social media. Here are ten steps to sharing a wedding on your wedding business blog: 1)  Use professional photos Most photographers will share wedding photos with the planner […]

Sometimes we get wrapped up the details of what our website text says and what we post on social media that we may be missing a few key elements that can dramatically help our event planning business. Here are 3 not-so-obvious details you might be missing: 1) Where you are located and what you do […]

1)  Take a deep breath Business can truly be feast or famine. One month, you have plenty of new leads and bookings then the next month is radio silence. And you start to freak out. After running an event planning business for 10 years, I can tell you that this is absolutely normal and it […]

Once you have been in business for some time, you will find that there are many different roads that an event planner can take in terms of building their business. Once you figure out what type of business you would like to be in, you can tailor your marketing efforts to accomplish that goal. What […]

If there is one thing I’ve learned in my travels and while working for wedding pros throughout the world, it’s this: there is no shortage of wedding planners anywhere you go. This must come as no surprise- anyone can be a kick butt maid of honor, then outsource a logo on Fiverr, purchase a web […]