Meghan Ely, OFD Consulting Having a wedding PR strategy in place is just the start. Objectively, you could be doing all of the right things and be well-meaning, but one slip-up in etiquette could mean the difference between getting published and having your submission or pitch put on the back burner. Let’s unpack the two […]

Meghan Ely, OFD Consulting If you’re a planner with a lofty to-do list, jam-packed wedding weekends, and limited time for much else — rest assured, you’re not alone. Public relations, in particular, can seem like a time-consuming process that often finds its way to the back burner. In reality, PR can be the key to […]

Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business. Understanding Your Target Audience The first step in any marketing plan is to understand […]

The wedding industry thrives on personal connections and word-of-mouth referrals. Relationship marketing is the #1 way to grow your business before any other marketing strategy. Building a rapport with vendors such as florists, photographers, caterers, and venues can significantly boost your business’s visibility and reputation. These relationships can lead to vendors recommending your services to […]

In the US, many wedding shows and expos occur at the start of the calendar year. This is because it is at the end of the engagement season (November-February). Bridal shows and expos are a great opportunity to showcase your services, connect with potential clients, and set yourself apart from your competitors.  Being well prepared […]

When it comes to booking new wedding planning clients, trust is everything. Engaged couples are trusting you with one of the most important days of their lives, and they want to make sure you’re the right person for the job. In an industry where word-of-mouth referrals and recommendations carry a lot of weight, a healthy […]

Seeing as most of your ideal clients hang out on Pinterest – this platform is one to strongly consider adding to your marketing strategy. Being a visual search engine, Pinterest does operate very differently from other social media platforms, so before diving in, there are several factors to consider. Let’s discover seven ways to know […]

Success as a wedding planner is only achieved with the support of other professionals in your local market. A strong network of wedding industry professionals gives you a constant stream of referrals and a network of trusted services you can recommend to your clients. Since networking is crucial to business success, let’s break down some […]

Have you ever heard the phrase, the riches are in the niches? What it means is that you can make more by serving a specific audience. It sounds counterintuitive to offer your services to a audience in an effort to book more weddings, but choosing a niche can increase your industry leadership, result in more […]

I had the absolute pleasure of chatting with GiGi McDowell, Founder and CEO of Fêtefully. GiGi shares how Fêtefully came into existence, how it helps couples and how wedding planners can use Fêtefully in their business. You can watch our conversation below. If you prefer to read, scroll to the bottom and click the button […]