As the founder of Sage Wedding Pros, I started working with wedding professionals on their business strategies in 2009. Over time, I began to see that the little startups that I was guiding in their early years had become powerhouse business owners. {swoooon!} And those powerhouse business owners were facing a whole new level of […]

As a strategist for the wedding industry, I spend a lot of time thinking about where the industry is headed in upcoming years. I’ve been here since 2004 and have witnessed booms and busts, wins and losses, ins and outs. In the last year alone, we’ve seen some of the biggest changes: Wedding Wire’s merger […]

When running an event planning business, it’s easy to forget to market yourself the way you truly need to. I know how it is, you have your website, business cards, and you’re ready to rock and roll. But how will you find your clients? Marketing doesn’t have to be hard for today’s event planner. With […]

The Be Sage 2016 conference took place in Los Cabos, Mexico at the luxurious Secrets Resort, November 14-17, 2016. There were 60 plus attendees from all over, along with local Mexican wedding industry business owners. Sage Wedding Pros personally vetted 10 amazing speakers who poured into us over the course of the conference. The conference […]

The Munaluchi Bride Coterie Retreat was held in on December 7-10, 2015, in Bridgetown, Barbados at the Hilton Barbados Resort. Over 100 wedding industry professionals were welcomed to the conference by receiving a beach bag full of conference branded swag items by From Sir with Love and beautiful name tags and paper goods by LePenn […]

I attended the Creative at Heart Conference Round 3 in Charleston, South Carolina in November 2015. The conference hosted approximately 120 attendees, 10 panelists, and 12 speakers over the course of two days. Both mornings began in the ballroom with breakfast and announcements. Once the announcements were made, the first speaker of the day would […]

I recently had the pleasure of attending the Oh So Inspired retreat in beautiful Sonoma, CA. Oh So Inspired is a creative retreat for wedding and event pros, with an emphasis on the luxury market. About forty attendees from all over the country (and Canada & Malaysia too!) experienced three days full of education, inspiration, […]

The Annual Conference for the Association of Bridal Consultants, called The Business of Brides, took place in Costa Mesa, California from November 8-10, 2015. There were approximately 300 in attendance and there were 17 different speakers with 4 keynote speakers. The keynote speakers were Rishi Patel from HMR Designs, Chris Horton from Dr. Rankwell, Sasha […]

If you’re a wedding planner like I am, you know that we’re at that time of year again where it seems like every email, every piece of advertising, and every blog, is blaring at you about this one thing only – Engagement Season! And you don’t want to go broke and you want your business […]

The Be Sage Conference in Dallas, Texas was definitely one of the top wedding industry conferences that I have attended. There were around 60 attendees this year from all over the country, with a large showing from Texas, Seattle, and D.C. The first day started off with a welcome party in downtown Dallas, complete with […]