We have heard time and time again that wedding planners do not use Pinterest in their marketing strategy because they do not see how a Pinterest user turns into a paying client. Many people think it is hard to target locally on the platform, so they don’t even bother. Today I want to share an […]

Welcome to our Friday Favorites! Every few weeks we share five of our favorite articles from around the web that we find interesting or will help you succeed in your wedding planning business. Inside Modern Family actor Sarah Hyland’s vineyard wedding in California {Vouge} Inflation is Crushing Wedding Budgets and Guests are Getting Cut {CNN Business} Planner’s […]

For many businesses, email marketing aims to grow a massive list of potential clients you can communicate with for as long as the company exists. Since the client lifecycle is so different in the wedding industry this method does not work. Email marketing can still be a powerful tool for building know/like/trust with potential clients. […]

Welcome to our Friday Favorites! Every few weeks we share five of our favorite articles from around the web that we find interesting or will help you succeed in your wedding planning business. How To Build Relationships With Other Wedding Vendors, Bloggers, Editors or Anyone! {Evolve Your Wedding Business} Why use Email Marketing for your […]

When should I raise my prices for my services? This is a question that comes up over and over in the wedding planning industry. Many planners get nervous about increasing their fees because they think it will turn business away. In reality, there are some very good reasons to raise prices so that you are […]

Welcome to our Friday Favorites! Every few weeks we share five of our favorite articles from around the web that will help you succeed in your wedding planning business and in life. Why Trendy Micro Weddings Are Now Here to Stay {Wedding Bee} My Bride Cut Her Budget Due to the Recession and Wants to […]

It’s been a minute since we last shared a Rock Paper Coin blog post with the WONDERFUL Planner’s Lounge community – thank you for letting us pop in again!  We hope you had a crazy successful busy season and are gearing up for an epic 2022! Our team is beyond excited about the industry projections […]

As the world continues to deal with the ups and downs of the pandemic, it can feel like a rush to get back on track and ensure you have a sustainable wedding planning business for the future. Many of us have been waiting 12+ months for a shift to normality and to put this global […]

Being unorganized can really slow down or even ruin your wedding planning business. If you aren’t remembering to send invoices to clients or your clients are asking the same questions over and over and you’re having to spend time in your inbox repeating yourself, then you need a Client Relationship Management program, or a CRM. […]

Scenario: Your computer crashes, gets lost, or is stolen. What would you do if your laptop (containing all planning files, business notes, financial records, contracts, design files, etc.) is stolen or your hard drive crashes? In an instant, hundreds of hours of work AND your planning business could be lost. You may have some copies […]