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Show Notes Overview of the episode’s focus on crafting well-structured wedding packages to simplify client decision-making, enhance marketing effectiveness, and increase bookings. Main Discussion Points: 2. Understanding Your Client Base: 3. Components of a Compelling Wedding Package: 4. Flexibility and Customization: Additional Resources: Closing: Links Mentioned:

Episode #7: Creating Services & Packages for Your Ideal Clients

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Show Notes Episode Summary: In this final episode of our five-part series about starting a wedding planning business, we discuss cultivating strong and effective client relationships. We will cover practical steps and strategies for building meaningful connections that enhance client satisfaction and streamline the wedding planning process. Key Topics Covered: Join us next week as […]

Episode #6: Cultivating Great Relationships with Your Clients

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For so long, being an entrepreneur was synonymous with constantly hustling and grinding for success. Even if you start your business and work round the clock for a couple of years to launch and grow it, there will come a time when you can’t do it anymore. Often, this is the point that planners burn […]

Work-Life Balance for Wedding Planners 

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Welcome to our “Day in the Life” series! We feature wedding and event planners worldwide with many different levels of experience. If you want to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Yvonne Unubun from New York. Name:  Yvonne Unubun Business Name & Location: Events by Mayven, based […]

Day in the Life of a Wedding & Event Planner with Yvonne Unubun

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Show Notes In the fourth episode of our five-part series on starting a wedding planning business, host Amber Peterson discusses the vital role of networking in the wedding industry. This episode explores why building a strong network of vendors and other professionals is essential for referrals and support, and how to foster these relationships effectively. […]

Episode #5: How to Create A Strong Local Network

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Show Notes In this third episode of our five-part series on starting a wedding planning business, host Amber Peterson, a former wedding planner, marketing strategist, and owner of Planner’s Lounge, delves into the essentials of crafting an effective marketing plan. It’s not just about making noise; it’s about strategic communication, understanding your audience, and maximizing […]

Episode #4: How to Create an Effective Marketing Strategy

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Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Hanna Defoe from Minneapolis! Name:  Hanna Defoe Business Name & Location:  Hanna […]

Day in the Life of a Wedding & Event Planner with Hanna Defoe

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Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Cillia Marion from San Antonio/Austin, TX Name:  Cillia Marion Business Name & […]

Day in the Life of a Wedding & Event Planner with Cillia Marion

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Show Notes In this episode, Amber Peterson, seasoned wedding planner and marketing strategist, dives into the crucial aspects of branding for those embarking on or revamping their wedding planning business brand. With a decade-long wedding planner background as a marketing strategist for service-based businesses, Amber brings her knowledge to this second episode of our five-part […]

The Business of Wedding Planning Podcast Episode #3

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Show Notes Welcome to the Planners Lounge Podcast, where we bring insights, tips, and stories to help aspiring and new wedding planners on their journey to success. In today’s episode, we’re embarking on an exciting series aimed at guiding you through the first steps of launching your dream wedding planning business. Episode Overview: This episode […]

The Business of Wedding Planning Podcast Episode #2

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