The Planners Lounge - Resources for Wedding and Event Planners

We empower event planners with tools and resources needed to succeed including how to become a wedding planner, starting a wedding planning business, wedding planner courses, and more.

Day in the Life | Rea Owens-Byerly

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Texas wedding planner Rea Owens-Byerly today! Name: Rea Owens-Byerly  Business Name & Location: Rea Danielle Designs, Dallas/ Ft. Worth, Texas Years Working in the Event Industry: ...read more

10 Useful Gift Ideas for Wedding Planners

Not sure what to put on your holiday gift list this year? Here are my ten favorite gift ideas for wedding planners that you will actually use! 1) Quote Mug Wedding planning is difficult, stressful work. A warm cup of coffee or tea is just what a wedding planner needs to get through the day! If you don't drink coffee or tea, use this adorable wedding planner mug to hold pens and markers on your desk. 2) Aloe and Peppermint Foot Cream For those days after a wedding or event, I love ...read more

How To Create a Cohesive Wedding Planner Brand in 5 Steps

We all use the term brand and have an association with brands. For example “that’s a good brand of tires, they are safe” when purchasing tires for your car. Or “I’ve never heard of that brand of sunglasses before, so I’m not sure if I’ll like them” when browsing the rack at the department store for a new pair of summer shades. A brand is more than just the name of a product or company. Your wedding planning business brand is what people think of and feel when they hear your company name. A ...read more

Adapting to Wedding Industry Trends

As a strategist for the wedding industry, I spend a lot of time thinking about where the industry is headed in upcoming years. I’ve been here since 2004 and have witnessed booms and busts, wins and losses, ins and outs. In the last year alone, we’ve seen some of the biggest changes: Wedding Wire’s merger with the Knot, Martha Stewart Weddings ending print publications, and Style Me Pretty shuttering down (and then firing back up again.) And, those are only the big players. Kristin ...read more

Planner’s Lounge Annual Sale: Get 30% off and more!

Now through Tuesday, November 27th, get 30% off most our educational guides, templates, and courses including: Wedding Planner's Toolbox Pricing With Confidence: Secrets of Profitable Pricing & Services for Professional Wedding Planners (guide and templates) 25 Steps to Start Your Wedding Planning Business Guide The Complete Wedding Budget Guide for Wedding Planners (personal license) The Ultimate Business Success Checklist for Wedding Planners 20 Days to a More ...read more

How to Be a Hero With Your Client’s Wedding Budget

Handling thousands of dollars of your clients’ money is a huge responsibility. It’s important to be knowledgeable on what things cost, how to save money, and how to compensate if your clients make bad decisions. Here are the two main reasons for having a wedding budget from the start: The budget serves as a roadmap for both you and your clients when it comes to making selections for their wedding. This is why you want to create the budget estimate BEFORE doing any planning or booking of ...read more

5 Reasons to Recommend a Resort Wedding

From a beautiful backdrop to world-class catering, every couple wants a one-of-a-kind wedding that checks all the boxes. Meanwhile, as a wedding planner, you want to ensure that everything comes together without a hitch. Finding new solutions for each unique client can be a daunting task. Fortunately, there is a way to make the whole process much more seamless: Choose Marriott resorts, where spectacular weddings are the standard. At Marriott, we share your dedication to making dreams come ...read more

Five Ideas for New Client Welcome Gifts

There is no shortage of competition in the wedding industry. Planners need to work extra hard to make a name for themselves, which mostly comes from word of mouth. A job well done is certainly the best way to make sure that your clients give you glowing referrals. It is the little things that set you apart from the others in your field. Thoughtful welcome gifts for new clients are a great way to celebrate your new partnership and set your client experience off on a good path. It shows them ...read more

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