It’s no secret the world has felt unpredictable lately. Economic shifts, social changes, and the lingering effects of a pandemic have left many people hesitant to make big life decisions, especially when it comes to launching a business. What if uncertainty isn’t a reason to wait? What if it’s the perfect time to start something new? If […]

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Insert name and location Name:  Samone Goodrich Business Name & Location:  Raquel […]

As a wedding planner, you understand that each season has its unique charm when it comes to planning a memorable wedding. Winter weddings, in particular, offer a magical and cozy atmosphere that can make for an unforgettable celebration. However, orchestrating a winter wedding comes with its own challenges and considerations. To ensure your clients’ special […]

In recent years, small weddings have gained popularity. During Covid they were a necessity, and now many couples prefer an intimate celebration to a large soiree. These scaled-down celebrations offer couples a different experience that can be more intimate and sometimes cost-effective. Let’s explore why small weddings are on the rise, examine the idea that […]

Joining a professional organization can be a transformative step in your career. These organizations offer many resources, including networking opportunities, educational workshops, industry recognition, and client referrals. However, with several organizations to choose from, selecting the right one can seem daunting. Let’s explore how to select the right professional organization that aligns with your career […]

The initial wedding consultation is more than just a formal meeting; it’s your first real opportunity to showcase your expertise, understand your client’s vision, and build a relationship that could secure their business. It’s a crucial step in the client journey and sets the tone for the entire planning process. Let’s walk through preparing for […]

We all understand that marketing is an important part of running a successful business, and a marketing budget is key to ensuring you stay within your allotted funds. A well-planned marketing budget is crucial for promoting your services, attracting new clients, and ultimately growing your business. Let’s walk through creating and managing a marketing budget […]

The wedding business is thriving; you want to be right there with it. Here are some marketing ideas for wedding planners, including ways to market your services and increase exposure. Here are five ideas to market your wedding planning business.  Offer a Guide Featuring the Benefits of Hiring a Wedding PlannerBrides and grooms often turn […]

Today, let’s dive into a crucial component that often dictates the success of your participation in wedding shows: the post-wedding show follow-up. The real work begins when the show wraps up. It’s what you do after the event that transforms leads into clients and initial chats into contracts. Let’s dive into how you can master […]

Starting a wedding planning business is an exciting journey, but like any new venture, it comes with its share of challenges, especially regarding marketing. Effective marketing is crucial for attracting clients and building a reputation in the competitive wedding planning industry. Unfortunately, many new planners make common marketing mistakes that can slow their success. Let’s […]