When working with clients, one of the more significant tasks you might help them with is finding the perfect venue. To help them choose the venue that’s just right for them, we’ve put together a handy list of questions to ask potential wedding venues. These will help ensure the venue meets their needs and brings […]

For many planners, this is engagement season! Couples who were engaged over the holidays are in full research mode. This means it is also wedding show season. Wedding shows are a great way to meet many couples at once, but they are also a significant investment of time and money. Today, I want to share […]

As a business owner, you’ve worked hard to build something incredible—but are you paying yourself what you’re truly worth? Paying yourself more isn’t just a reward; it’s a way to create a sustainable, thriving business and give yourself the financial freedom you deserve. Let’s walk through a framework to help you increase your income while […]

Show Notes I had an amazing chat with Sara Kincaid, President and COO of Aisle Planner. We discussed how implementing technology in your business can increase efficiency, improve service, and allow you to charge more.  As a thank you to our listeners, you can try Aisle Planner for 30 days free and 20% off for the […]

Show Notes Check out my conversation with Veronica Foster, president of the Association of Bridal Consultants

As a small business owner, understanding your finances is crucial for success. However, managing your bookkeeping and taxes can quickly become overwhelming, distracting you from your zone of genius. That’s where building a strong money team comes in—allowing you to save time, reduce stress, and make better financial decisions with peace of mind. In this […]

Show Notes Show Sponsor: Markel Insurance Introduction: Welcome back to “The Business of Wedding Planning” podcast! In this episode, Amber Peterson explores effective strategies to leverage the quieter fall and winter months in the wedding industry. This time can be pivotal for reviewing the past season, preparing for the upcoming engagement season, and setting the groundwork […]

Show Notes 1. Understanding the Importance of a Niche: 2. How to Identify Your Niche: 3. Testing Your Niche: 4. Marketing Your Niche: Conclusion: Amber wraps up by emphasizing the benefits of niche marketing in the wedding planning industry. She encourages consistency and authenticity as you establish yourself in your chosen niche. Check out our digital […]

Putting together a wedding submission isn’t just about curating a chic gallery and having a romantic writeup; there are so many moving parts that can set apart an okay wedding feature from a stellar one. Abiding by a publication’s rules when crafting your submission is one thing, but let’s discuss some significant “don’ts” that could […]

Show Notes I had a great conversation with Megan Lentz of Vida Events about finding a niche in the luxury market and what luxury means (and how it can differ from planner to planner.)  You can learn more about Megan at:  Vida Events Vida Events Instagram