We have heard time and time again that wedding planners do not use Pinterest in their marketing strategy because they do not see how a Pinterest user turns into a paying client. Many people think it is hard to target locally on the platform, so they don’t even bother. Today I want to share an […]

Welcome to our Friday Favorites! Every few weeks we share five of our favorite articles from around the web that we find interesting or will help you succeed in your wedding planning business. Inside Modern Family actor Sarah Hyland’s vineyard wedding in California {Vouge} Inflation is Crushing Wedding Budgets and Guests are Getting Cut {CNN Business} Planner’s […]

For many businesses, email marketing aims to grow a massive list of potential clients you can communicate with for as long as the company exists. Since the client lifecycle is so different in the wedding industry this method does not work. Email marketing can still be a powerful tool for building know/like/trust with potential clients. […]

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Libby Sarver of Details Wedding Planning today! Name: Libby Sarver Business […]

The wedding industry had to make some major pivots during the COVID-19 pandemic. Wedding professionals had to continue to create meaningful celebrations for their clients while also staying profitable. As weddings return to a pre-pandemic normal, there are some trends that are here to stay. Whether these trends were developed in a response to COVID-19 […]

Welcome to our Friday Favorites! Every few weeks we share five of our favorite articles from around the web that we find interesting or will help you succeed in your wedding planning business. How To Build Relationships With Other Wedding Vendors, Bloggers, Editors or Anyone! {Evolve Your Wedding Business} Why use Email Marketing for your […]

When should I raise my prices for my services? This is a question that comes up over and over in the wedding planning industry. Many planners get nervous about increasing their fees because they think it will turn business away. In reality, there are some very good reasons to raise prices so that you are […]

Welcome to our Friday Favorites! Every few weeks we share five of our favorite articles from around the web that will help you succeed in your wedding planning business and in life. Why Trendy Micro Weddings Are Now Here to Stay {Wedding Bee} My Bride Cut Her Budget Due to the Recession and Wants to […]