}
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Are You Creating a Job or a Business?
When I first started my wedding and event planning business, my goal was to work for myself as a wedding planner. I didn’t realize it at the time, but I was simply creating a job for myself. After three years of planning weddings on my own, I brought on assistants and eventually other wedding planners. My “job” actually turned into a business but I didn’t have that perspective at the time. For a few years, I was excited that I had not only created a job for myself, I had also created jobs for a few other wonder women who work at my company.
It wasn’t until recently that I have realized I needed more time to run the actual business and not spend so much time doing my “job” of planning weddings. There are only so many hours in the day and I couldn’t do a full time job planning weddings AND run the business. I have wonderful gals who work for me, a regular bookkeeper, a website designer and many more logistics that I am responsible for on a day-to-day basis.
Now I am more focused on the processes we have, the marketing and how we can get better at what we do. I take on a lot less weddings but this works well for me. I love the business side of things as much (or more) than planning weddings.
What are you building? Are you simply building a job for yourself or are you creating a business? Neither answer is wrong but it’s helpful to understand the difference so you can grow and build toward that goal.
A complete set of templates, checklists, and tools for professional wedding planners.
Business
Wedding Planning
Marketing
Day in the Life
Self Development
Friday Favorites
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I am in my 3rd year of business as a wedding planner with a catering business. I would love to handover my catering division to my chef and focus solely on the planning side of my business, but I am waiting for my wedding business to grow a bit more. I do see this as an achievable goal, perhaps not this year, but definitely 2015. How many weddings a year do you think one should have to begin to consider hiring assistant planners? Of course I could always use the help for my weddings, but frankly there just isn’t enough in the budget to make it happen yet.
Thank you for your comment Madalene. It really depends on your business. Also, you can always build in the cost of an assistant when you quote a wedding. Then you are covered for extra help on the wedding day. You may want to consider a one-on-one coaching session so I can learn more about your specific business and be able to help you grow and move forward in the future.
thank you , for sharing your knowledge with us
Thanks Georgia!
I love reading your posts, this is exactly how I would like to build my business, spending more time improving our process and services, innovating, working on marketing and sale while my team takes care of day to-do lists. I feel a bit worried going that direction as I always thought that as owner of wedding planning business we have to do actual planning ourselves. It’s great to hear that this is really possible. Thank you for sharing your knowledge and experience!
Thank you so much for the compliments Martina. It IS possible to just run the business and not do as much planning as your staff does. I appreciate you taking time to comment!
Great article and insight!!!!
Thank you Angela!
This is such a great post and something I see a lot of people struggle with. Oddly enough, my post today about working smart goes hand in hand with this http://evolveyourweddingbusiness.com/workingsmart/
Thanks Heidi!