}
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5 Tasks To Complete After Every Event
1. Thank your vendors. This is especially important if a vendor went above and beyond your expectations or if the client was difficult. A simple email is fine but you can also send a hand written thank you note for a job well done. You can also thank them on their Facebook business page for their fans (and future clients) to see. If a vendor did not do a good job, you may want to give the vendor feedback on how they could have done better. This can be a tricky situation and you will have to use your best judgment with each situation.
2. Clean out client planning binders and archive online folders. If you use a planning binder for each of your clients, save any contracts or important notes to file in a filing cabinet or other folder then clean out the binder to use for future clients. Create an “archive clients” email folder and “archive clients” folder on your computer to put all past events and past client information. You never know when you will need to look back on notes from a previous wedding or event. I encourage you to save them for at least one year.
3. Follow up with clients to ask about their experience. It’s always helpful to follow up with a survey or email to get your client’s feedback on the event. Sometimes your perspective on the event may be different from the client’s perspective. This is also a good time to thank your clients for choosing you as their planner.
4. Ask for a testimonial or review. If you know the client was happy with your planning services, ask for a testimonial or send a link to review your services online on the Knot.com, Yelp.com, Google.com or WeddingWire.com.
5. Ask for professional photos from the photographer. Follow up with the event photographer a few months after the event to obtain professional photos for your portfolio, website and blog. Most photographers will give you digital images to use as long as you credit their work when you use the photos. This helps promote their business as well and encourages you to recommend the photographer to future clients. If the event was especially note worthy, talk with the photographer about submitting the photos for publication to a magazine or blog.
What other tasks do you do after an event? Please share in the comments!
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I also log in journal about any hiccups that developed and how I resolved them. I also add to my list of things that I should include in my buttons and bows bag or on a wish list. Like headset for my assistanants so we can communicate when we are on oppisite ends of the venue.
Thanks for sharing Vonda!
My partner and I also do our own ‘event recap’ form and file it away for future reference. it helps us to break down the good, the bad and the things we can work on for future events. it also gives us a chance to indirectly evaluate each others performance without finger pointing….makes for a great working relationship!
Great idea Lilly. Thanks for sharing!
Great idea – I hadn’t thought of the after part! Question: If the photographer allows you to use the photos but the bride and groom tell you not to put them on your website – Who has the legal rights? I had the photographer send photos to me, but I wanted to check with the couple before using them and they said they don’t want any photos from their wedding on my site.
Thanks for the comment Christie! If the clients do not give you permission, I personally wouldn’t use the images. However, going forward, you can include a clause in your contract that says you have the rights to use images from the wedding to promote your business. I will feature a post next week about this.
Great ideas! I need to work on creating a brief survey to send to clients. I have so many checklists..but not one like this! Thanks for sharing Debbie, Julie, & Chelle.
Thank you for the comments Myiesha!
I also double check my emergency kits, especially the small ones that I leave in the bridal suite and grooms room. The ladies usually use up a lot of the fashion tape and both the men and the ladies always eat the starbursts and tic tacs that I include, so I refill everything right away, so I am ready for the next wedding! Plus, you never know when your sewing kit, scissors and hairspray will go missing. A quick inventory saves me from last minute trips to Target the night before a wedding for just one or two things!
GREAT tips Julie. Thank you for sharing. I love the idea of having Starburst or other candy in my emergency kit.
Great points! We also double check that we have our client’s wedding date plugged into the “Anniversary” tickler calender for the following year, so we’ll remember to send them their first anniversary card.
Great addition Chelle! Thank you!