Show Notes I had an amazing chat with Sara Kincaid, President and COO of Aisle Planner. We discussed how implementing technology in your business can increase efficiency, improve service, and allow you to charge more.  As a thank you to our listeners, you can try Aisle Planner for 30 days free and 20% off for the […]

Show Notes Check out my conversation with Veronica Foster, president of the Association of Bridal Consultants

Show Notes Show Sponsor: Markel Insurance Introduction: Welcome back to “The Business of Wedding Planning” podcast! In this episode, Amber Peterson explores effective strategies to leverage the quieter fall and winter months in the wedding industry. This time can be pivotal for reviewing the past season, preparing for the upcoming engagement season, and setting the groundwork […]

Show Notes 1. Understanding the Importance of a Niche: 2. How to Identify Your Niche: 3. Testing Your Niche: 4. Marketing Your Niche: Conclusion: Amber wraps up by emphasizing the benefits of niche marketing in the wedding planning industry. She encourages consistency and authenticity as you establish yourself in your chosen niche. Check out our digital […]

Show Notes I had a great conversation with Megan Lentz of Vida Events about finding a niche in the luxury market and what luxury means (and how it can differ from planner to planner.)  You can learn more about Megan at:  Vida Events Vida Events Instagram

Show Notes A conversation with Leah Weinberg of Oduberg Law, LLP, about the legalities of hiring an employee vs an independent contractor.  Website Instagram

Show Notes Assessing Your Business Needs Defining the Micro Position Sourcing Candidates The Interview Process Onboarding and Training Legal and Administrative Considerations Evaluating the Role’s Impact

I had a great conversation with Loni Peterson about building a team. Below, learn more about Loni and all the places you can connect with her.  Bio:  Loni Peterson is the founder and owner of LP Creative Events, she has lived in Colorado for 12 years with her husband, their dogs, Dax and Penny, and horse, […]

Show Notes Show Notes: Preparing Your Business for Back-to-School Season Episode Overview: In today’s episode, Amber Peterson discusses essential strategies for wedding planners navigating the transition from a laid-back summer to the structured demands of the school year. Learn how to adjust your business operations to maintain productivity while supporting your family through this busy […]

Show Notes Introduction-Be More Productive in Your Planning Business Segment 1: Delete – Simplify Your To-Do List Segment 2: Delegate – Empower Your Team Segment 3: Automate – Use Technology to Your Advantage Segment 4: Do – Focus on High-Impact Work Be More Productive Conclusion: