What do you wear when you meet with your current and potential clients? Are you showing off your personal style? Are you dressed in your best career clothes? Are you wearing jeans and heels?

Any of these styles can be perfectly fine if it fits your brand. If your website, logo and marketing materials are vintage inspired, your style in clothes and accessories should reflect that same image when you meet with clients and attend networking events. If your brand shows you as the ultimate professional, showing up in jeans will send mixed messages to clients and vendors. As event planners, you are a reflection of your brand at all times.

This also applies to the location where you meet clients. If you are selling a luxury brand, meet clients in an upscale hotel, at their event venue or at a local trendy restaurant if you don’t have your own studio space. Trying to sell luxury while meeting at Starbucks just doesn’t work. It doesn’t send the right message to potential clients. If you meet clients at your home, does your home and neighborhood fit the brand you are selling? Your brand will change and evolve over time and you may need to evaluate your wardrobe and meeting space to reflect the changes.