2020 was a year we will not soon forget in the wedding and event industry. It was a year of challenges, frustration, gratitude, endurance, and flexibility. As we start working through 2021, there is still a lot of uncertainty in our industry. How do you market your services? What services should you be offering? How […]

I hate being in front of the camera. I don’t like to be in the spotlight, which is why I became a wedding planner. I work well behind the scenes. Ever since I started my business in 2017, I heard about the importance of doing a branding photoshoot, i.e. professional images that represent a business […]

This is an unprecedented time for our industry. Couples are postponing, canceling, or reworking their wedding plans and it is unclear when things will go back to “normal”. Many wedding planners are looking to create new income streams and service offerings that will allow them to continue to serve their wedding clients and keep their […]

One of the worst feelings is when you have had a consultation, send a proposal, and never hear anything back. This is called being ghosted and it feels terrible! So, why do clients ghost and how do you avoid being ghosted in the future? Here are 7 Reasons You Have Been Ghosted: 1) They Are […]

The key to thriving as a wedding planner is getting exposure to your business. The more ways you can get your name in front of potential clients, the more clients you will have. Here at Markel Event Insurance, we put together a list of marketing strategies you can use to get the word out about […]

Your website is the lifeblood of your business. It is the front window that potential customers peek into, to decide whether they are going to email, call, or visit you – this applies whether they saw you on an advertising platform, found you on Google, or were recommended to you by a vendor or former […]

Does your wedding planning business need a branding update but you don’t have the budget or time to do a complete rebrand? There are many things you can do to refresh the look and feel of your wedding business without spending a lot of money. Here are 10 Ways to Refresh Your Wedding Planner Brand: […]

I have followed Mark Kingsdorf’s career for a number of years and have always been impressed with his wisdom, natural marketing instincts, authenticity, and his ability to successfully pivot his career in the industry to fit his ideal lifestyle. With over 40 years in the hospitality and event industries, Mark has a very unique perspective […]

1)  Take a deep breath Business can truly be feast or famine. One month, you have plenty of new leads and bookings then the next month is radio silence. And you start to freak out. After running an event planning business for 10 years, I can tell you that this is absolutely normal and it […]

All day, everyday we use words. Right now, you are reading my words. After this, you will likely open up your email and write a few words of your own. With all these words everywhere all day, how much time do you spend thinking about the words you choose? If you are anything like me […]