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20 Days to a More Profitable Planning Business Online Course

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Are you ready to make more money in your wedding and event planning business? Now is the time to put marketing tools and plans in place that will take your business to the next level of success.

This course gives you tools, resources, and tactics to help you reach your business and profit goals. 

This is a self-paced course that you can start right now!

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course features



What you will learn

A few of the things you will learn in this course include how to develop trust with potential clients, specific ways to amplify your brand, why your marketing word choices may be hurting your business and how to change them, quick and easy tips to get your business to show up in Google, best ways to get media attention and how to use it to build your business (plus resources for PR opportunities), why updating your planning process will help you book more clients, seven easy ways to leverage your blog posts to get more leads, how to respond to inquiries that can dramatically increase your booking rate plus a done-for-you response template, 5 ways you may be losing money in your event planning business and how to fix it, the number one most effective marketing tool for your planning business and how to start using it, plus so much more!

Never Miss a Lesson

A great perk to the one-email-each-day format is that if you are busy or traveling, you can put those emails aside for later and you won’t miss a thing.

Information Packed Daily Lessons

Each lesson is a detailed and informative email (most of the emails are 500-1000 words with a few information-packed lessons that are almost 2,000 words) with how-to’s, advice, additional related resources, and almost-done-for-you projects that you can implement in a few hours or less. At the end of each lesson, the time investment for that lesson is listed so that you easily plan the tasks in your schedule. See a sample lesson here.

the full list of what's included

Easy Access

One of the best things about this course is the easy-to-follow format. Every day for the next 20 days, you will receive an email with one lesson on growing your event planning business. No need to login to a new website or figure out how to access the information on a new platform.

what's included

20 days of actionable in-depth lessons 

online course

what they're saying

"a course that pushes me and my business to be more profitable"

“I am relieved at the “real world” and “hands-on” approach for each lesson. There are so many things that I knew my business needed, but had no idea of where I should start. I am so pleased that this course has addressed those things. I have completed many valuable industry related courses, but have finally found one that pushes me and my business to be more profitable.” – Dominique Lanier, Yvette and Marie Events

"one of the best investments I made for my business!"

“This course was one of the best investments I made for my business and myself. After the first couple of days, I found myself looking at my email like it was Christmas morning to see what Debbie had sent to my inbox. Right away I was able to start implementing changes and improvements to my business. ” – Elizabeth Marcou, 25 Event Management

"have learned a lot and I have so much to implement!"

“I wasn’t sure if this course would benefit me since I live outside of the United States. I was worried it would be too general and waste my time – I was so wrong! I have learned a lot and I have so much to implement in the upcoming months.” – Handan Zenger Kaludjerovic, Montenegro Weddings & Events

" an educational & confidence boost in my inbox"

“I am so glad I took the incentive to register for this course. The course content was great value for money. I was in the final stages of developing my website, and with your advice, I was able to avoid some of the pitfalls of website marketing and design. I miss the emails each day. It was like an educational, supportive, and confidence boost delivered to my inbox. I know I can always look back on them at any stage to reassure myself that I am on the right path to success.” – Catherine Gallagher, Dream Weddings Budapest

The 20 Days to a More Profitable Planning Business course is an online, email-based course. After purchasing, you will receive a link to sign up for the course and will receive the first lesson immediately! 

When will this ship to me?

This course comes with a 100% money back guarantee. Once the whole course is completed and you have opened and read all of the lessons, you can request a full refund of the course payment if you do not feel this course will help your wedding and event planning business become more profitable. The guarantee is valid for up to seven days after you receive lesson 20 of the course. You can check out a sample lesson here.


One-on-one coaching is an ideal way to get personalized professional guidance for generating more profit in your wedding and event planning business. You can find more information for one-on-one coaching here.


We have had many planners from other countries take this course and rave about it. The concepts and lessons apply to event planning businesses in most countries around the world. There is a 7-day money-back guarantee if you aren’t fully satisfied

What happens if I lose the email lessons?

Please save the course emails to a safe location as you receive them. We recommend creating a new folder in your email account specifically for the emails from this course. We do not resend the emails for 20 Days to a More Profitable Planning Business course unless there is a delivery issue.

This course is right for you if

1. You want proven ways to grow your business that have worked for other event planning companies.

2. You want to transition from your day job to your wedding and event business in the next year.

3. You have been in business for a number of years but haven’t had time to focus on how to make your business more profitable or what steps are needed to grow the business in general.

4. You have been stuck at the same income level for more than two years and don’t know how to increase it.

5. Your profits and/or bookings have been decreasing and you aren’t sure what to do about it.

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