}
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Video Marketing for Wedding Planners
If you have been following me via social media for a while, or if you are close to me in my personal life then you know I have an affinity for video. Don’t get me wrong, I also really enjoy reading, I follow several intelligent and inspiring blogs (like the one you are reading now), and I am devouring three books concurrently. But there is something so engaging and vulnerable about video. It’s hard to hide who you are in front of the camera.
I share this with you because using video in my wedding planner business has been one of the most beneficial things I’ve done in terms of growth and my bottom line. If you’re an entrepreneur and you aren’t incorporating video into your business in some way, you MUST. I’m serious. Must. By 2015 (next year!), 90% of all online traffic will be driven by video. That is huge. With video dominating the Internet, there is literally no excuse not to incorporate video into your marketing plan in some way. You have to get comfortable with it at some point. In my opinion, these are the top two reasons why:
Video Showcases Your Personality – As an entrepreneur who provides a service versus a product, video allows me to showcase my personality, which I believe is the greatest differentiator amongst others in the industry. I am a really good wedding planner. But there are about 200 other really good wedding planners in Southern California and thousands across the country. Video allows prospective clients and fellow creative professionals in the wedding industry to get to know me prior to ever meeting me. Either they love me or they don’t, and that is a great thing! Which leads me to point #2….
Video Helps You Attract the Right Clientele – Once you are using video in your business on a regular basis and you are showcasing your personality and knowledge, you will notice that the people who get you will stick around. Video narrows your funnel and attracts people who are similar to you in personality while repelling those who aren’t. This is a win/win for everyone. This saves you time. One of my favorite books about attracting the right clientele is Tribes by Seth Godin.
So how do you get comfortable with the idea of being on video (which is easily the number one reason professionals do not utilize this platform)?
This is a guest post from Alison Howard. Alison is the owner of Alison Howard Events and the Director of Education for the Wedding and Event Institute.
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Wedding Planning
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