The wedding business is thriving; you want to be right there with it. Here are some marketing ideas for wedding planners, including ways to market your services and increase exposure. Here are five ideas to market your wedding planning business. 

Offer a Guide Featuring the Benefits of Hiring a Wedding Planner
Brides and grooms often turn to the Internet for wedding planning tips. Take this opportunity to create an online guide highlighting all the benefits a bride and groom will experience if they hire a wedding planner. For many of these couples, it’s their first wedding, and they often don’t know where to start. For example, highlight that when a bride and groom hire a wedding planner and utilize their expertise, they could save more money than the cost of the wedding planner’s services.

A good place to start is with Google’s AdWord Keyword Planner tool. This free tool will show you what keywords (search terms) couples use when using a search engine. The tool will help you find keywords people search for by showing you popular search terms related to your online guide, highlighting the benefits of hiring an event planner, and estimating how many people search for that particular term each month.

Use What Makes You Different
There is no shortage of wedding planners, so you must focus on what makes you different and better than the competition. Wedding planners often offer similar services to clients, usually the same duties. Most wedding planners are organized and pay attention to details. Do you have a skill set that goes beyond being organized? Think about your background and what unique skills you bring to the table. You may have an interior design degree and can turn any old room into a breathtaking space without breaking the bank. You can also be certified in contract negotiations and know how to save your clients money. If you don’t feel like you have additional skills, start attending seminars or programs to develop skills that will make you stand out. A good place to start is to look into the courses and workshops offered by the Event and Wedding planning associations.

Find Your Niche
When you focus on your ideal client or wedding type, you become an expert in a niche market. Some niche markets for wedding planners include destination weddings, same-sex weddings, outdoor weddings, and uniquely themed weddings. Pick a niche and promote it on your website and social media. Make sure to showcase why you are the expert for these types of weddings and the benefits of your services—partner with other companies to get your name out there. For example, build relationships with travel agents if your niche is destination weddings.

Create Wedding Boards on Pinterest
Pinterest is one of the first social media platforms a bride turns to for ideas. This is one of the best places to gain more clients. Create boards on Pinterest that reflect the trends you see in today’s weddings or your unique niche market. You can have boards for centerpieces, wedding favors, desserts, specific color themes, bridesmaid dresses, and more. Make a separate board that showcases your excellent work, everything from a beautifully decorated room to the bouquets – even creative photos of your organized binder! Another way to use Pinterest is to have a board focused on your blog posts. This will help to increase your traffic.

Diversify Your Services

Similar to using your unique skill sets, diversify your offerings. A key skill that most wedding planners have is creativity. Consider creating handmade wedding favors, invitations, centerpieces, jewelry, personalized gifts, wedding décor, silk bouquets, headpieces, and more! Besides Pinterest, Etsy.com is another platform where couples search for wedding ideas. Open an Etsy shop and start selling your unique items. It’s another way to supplement your income and find clients for your wedding planning business.

We hope these tips help you attract more clients to your business. After you gain your clients, ensure they are protected with event insurance. Markel offers event liability insurance to hosts and honorees, protecting from incidents such as property damage to the venue or injury to a guest. Up to $2 million in event liability insurance can be purchased by your client from Markel any time at least 1 day before the event. Policies start as low as $75.

By offering event insurance, it will not only protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel Specialty’s event insurance is an easy and affordable solution for your clients – a free event insurance quote takes only a few minutes online or on the phone – that will help protect your clients (and you). We can provide you with free brochures to help raise your clients’ awareness of the benefits of event liability insurance.

Get more information now on the Markel Insurance website on how easy it is for event planners to recommend event insurance to their clients.

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