Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to firstname.lastname@example.org. We are excited to feature California wedding planner Sandy Stringer today.
Name: Sandy Stringer
Business Name & Location: Strings & Champagne Events, Roseville, CA
Years Working in the Event Industry: 20
Years Owning Your Event Planning Business: 11
Business Facebook Page: strings.champagne
What is your typical day like?
I start my day by checking my emails, responding to anything that needs immediate attention, and then I go about my schedule. I work from home where I do all of the behind the scenes work; blogging, updating my website, posting on social media, taking care of my accounting, adding inspirations to my Pinterest boards, and educating myself on the newest trends and technology. It’s nice and quiet after my sons leave for school and my husband leaves for work.
I enjoy meeting with vendors in my area and exchanging experiences and collaborating on new ideas. My afternoons are mostly filled with taking my children to their sports activities, making dinner, doing laundry, grocery shopping, and everything else a mother has to do. When weekends are not filled with weddings, I love watching my boys play soccer, go skiing, go for dates with my hubby, or join friends and family for a BBQ. I also love planning our next vacation.
How did you get started in the industry?
I always knew I was going to work in the travel industry and starting my career in the hospitality industry lead me through several opportunities until I knew that the event department was my favorite. I have worked every kind of event there is. From political events, to sports events, to fundraisers and trade shows. As well as your typical meetings and social functions; while traveling through Europe and gaining more knowledge each day.
I never stopped learning and added credentials in event marketing and tourism after completing my education with the school for hospitality management. When it was time to start my own business, I started specializing in weddings and never looked back.
What inspires you?
People inspire me. I go to wedding conferences and networking events to keep up with the latest, but also to chat with like-minded event professionals. My daily connections give me new ideas on how to move forward and stay focused. I follow
I follow TheKnot, WeddingWire and StyleMePretty on Instagram and stay connected with interior designers. Interior design magazines like “Do it yourself”, “Country Living” and “Home Beautiful” are additional resources for my design ideas.
What are your favorite online resources for your business?
I work with HoneyBook to stay organized on all of my events. I love how I can connect with vendors, automate payments, and create an easy platform to exchange information with my clients. It’s a great place to connect with vendors and receive leads as well as stay connected to educational networking events.
Allseated.com is a great tool to design floor plans. It’s free and easy to use. I use it for all of my weddings.
Aside from wedding and event planning, how do you spend your time?
I love yoga, wine tasting, reading, and outdoor activities such as hiking, biking, snowboarding, walking. Family nights at our house are super fun. My kids get to pick. Sometimes we make pizza and play board games, or we pack a picnic and go for a bike ride, or we cuddle up on the couch, watch a movie, and eat popcorn.
Sandy, thank you so much for taking the time to share your story and a day in your life. If you are an event planner and would like to be featured, download our questionnaire today and email it to us along with a photo. If you aren’t sure about being featured, take a few minutes to read how it can help your business.