Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to firstname.lastname@example.org. We are excited to feature Maryland wedding planner Tyese Knight today!
Name: Tyese Knight
Business Name & Location: Marigold Rose Events, Baltimore, Maryland
Years Working in the Event Industry: 13 years
Years Owning Your Event Planning Business: 3 years
YouTube Channel: Marigold Rose Events
What is your typical day like?
My day starts off at 5:30 am when my infant daughter wakes up. I feed her, put her back to sleep, then I start checking emails and social media. I have a home office which is the most awesome commute ever! I like to spend time early in the day commenting and sharing on Instagram and Facebook and also responding to any comments made on my YouTube videos. I think it is important to complete tasks like emails and social media in blocks of time instead of constantly checking it all day. It reduces the amount of distractions.
Once I get emails and social media out of the way, I review my 3 main priorities for the day and plan what I am going to do. Usually, my checklist is a little longer than just three items, but I try to focus on completing my 3 main priorities first. I take a break for breakfast and get my 9-year-old son ready for school or camp and send him on his way. Then back to the priorities for the day. Since I gave birth to my baby girl, the day has become a little more hectic and unpredictable. So I try to squeeze in the day’s tasks whenever she is sleeping. I wear her in a little baby sling around the house and use my Bluetooth for calls which is super helpful! I have a baby sitter who comes a few hours a week so I can have some uninterrupted work time.
When my son and husband come home, I stop what I am doing to talk to them and we have dinner together. After dinner, I make time for myself to watch TV or relax before getting the children ready for bed. If I am in hustle mode, I may get a few more business tasks done before I hit the sack but usually I am in bed by 11pm.
So my day is a little segmented since I have to split my time between being a business owner and a mother. This is truly a one woman show! Sure, a normal day where I get everything done between 9am and 5pm would be ideal, but this way works for me. I would not be able to do it without block scheduling.
For my block scheduling, I have certain tasks that I complete on certain days of the week to stay organized. For example:
Block scheduling or batch tasks really helps me stay focused instead of having several different types of tasks all day long.
How did you get started in the industry?
I have a Bachelor’s Degree in Hotel and Restaurant Management. I became interested in event planning in college. My college had a hotel on campus with a ballroom and we produced large events all the time. Students in my major had the opportunity to be in charge of running the events and I was frequently selected as a lead. I also held a position as the National Planning Director for a student run hospitality organization, National Society of Minorities in Hospitality. We were responsible for planning board meetings throughout the year, regional conferences, and our national conference. It was a big responsibility for someone in college but it was a great experience.
After college, I held different positions within the hospitality industry in sales, catering, and event coordinating. Working for major hotel companies such as Hyatt and Marriott, gave me an opportunity to be exposed to different types of events such as weddings, annual galas, fundraisers, conventions, and business meetings. After 10 years working in the industry, it seemed so robotic. I started to feel like an event planning machine, just churning out event after event. That is when I considered starting an event planning business of my own.
What inspires you?
This might sound cheesy but I am inspired by love. I love a good love story and I enjoy helping my couples celebrate their love by planning a unique wedding. I welcome the opportunity to break wedding traditions and plan something fun that really represents the couples’ style. My favorite wedding blog is Offbeat Bride. I hope to one day have a wedding that is featured on their blog.
I am a big fan of flowers and I do floral design for fun. Flowers make me so happy! I have not actually created flowers for a client yet but I hope to someday be skilled enough to provide that service. I am really into the meaning of flowers which is why I named my business Marigold Rose Events. Marigold represents passion and creativity and Roses represent love! Passion, creativity, and love are always at the center of what I do.
Entrepreneurship is challenging but I love it. The wedding industry is full of small business owners and I am so inspired by people I meet in this field who have dedicated their lives to following their passion. I enjoy having the freedom to determine my own destiny and to live life unhinged. I hope to inspire others to pursue their dreams through entrepreneurship.
What are your favorite online resources for your business?
I love the Event Planners Forum, which is a Facebook group led by prominent event planner Simone Benson. She is a shrewd business woman and she gives straightforward advice about event planning and running a business.
I also love Evolve Your Wedding Business by Heidi Thompson. I have had the opportunity to work directly with Heidi as a member of her Wedding Business Collective and she is the best when it comes to marketing strategy.
Trello! Trello is heaven sent. It keeps me so organized in my business. I love being able to have different boards to keep information for workflows, editorial calendar and financial tasks.
Aside from wedding and event planning, how do you spend your time?
Spending time with my family is my number one way to relax. Both my husband and I have large families and most of them are local so we get together a lot. On weekends that I don’t have a wedding, there is usually some type of gathering planned at someone’s home. There is always a lot of food, music, dancing, and laughter.
My husband and I also love to travel and our son has caught the travel bug as well. We prefer to travel by car so every summer we take a long road trip and try to explore different landmarks and attractions around the country. My son has set a goal to visit all 50 states by the time he is 18 so we are helping him accomplish that!
I don’t have much time for it lately, but I do enjoy making crafts. Especially home décor crafts such as wreaths and centerpieces.
Tyese, thank you so much for taking the time to share your story and a day in your life. If you are an event planner and would like to be featured, download our questionnaire today and email it to us along with a photo. If you aren’t sure about being featured, take a few minutes to read how it can help your business.