Today’s guest post is written by Michelle Loretta from Sage Wedding Pros
The thought of writing a business plan usually makes people queasy and anxious. It’s often a laborious process that requires sitting down for countless hours to plot out the direction of your business. People find it frustrating to plan for unknowns on lofty assumptions. It’s no surprise that most entrepreneurs in creative fields don’t write one.
OK – let’s throw all of that nastiness out the window!
What we do with business planning is No-Sweat, No-Fuss, Piece-of-Cake, and Easy-Peasy. (It’s also FUN!) We call it The Simple Plan.
Here’s what we do…
We don’t mess around. There’s a lot of business theory thrown into the web-o-sphere these days. What good is theory if you don’t have the tools to apply it?
In the course of 2 days we teach wedding pros how to build a WHOLE business. Our definition of a sustainable business is one that is strong in all 4 parts:
• Strong Core Philosophy & Company Vision
• Strong Marketing Strategy & Promotional Plan
• Strong Operational Structure & Procedural Systems
• Strong Financial History & Financial Future
At The Simple Plan, we put these 4 pieces together and create goals and an action plan to ensure that you are building the WHOLE business. This is how you create a sustainable company.
Here’s why it matters…
A graduate of The Simple Plan recently gave us this analogy…
“Before working on my business plan, I felt like my business was a HUGE dog and it was dragging me around. The dog was taking me all sorts of places. I mean – I was getting somewhere. But, I wasn’t really directing the dog. I was ending up in the most random places… just being dragged… and usually at a speed that I couldn’t keep up with.
Now – I’m in control of the dog. I’m directing the dog. I’m telling the dog where we’re going to go.”
Are you in charge of your business destiny? Are you making intentional business decisions?
Why you need this…
We’ve worked with businesses with 0-20 years of history. At any stage in your business life, you will need to move to the next stage. How will you get there?
Business planning is focused goal-setting, with very specific areas of your business in mind.
Are you ready to build a sustainable WHOLE business with us?
Michelle Loretta is a consultant for wedding and event professionals and writes daily for the Sage Wedding Pros’ business blog. She blends her past as an accounting nerd, sales vixen, and stationery entrepreneur to help wedding industry entrepreneurs better their businesses. She’ll be joined by her Sage Wedding Pros business partner Kelly Simants at The Simple Plan in Denver.